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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick dusting off Grand National, GNX and T-Type nameplates

Inside Line reports Buick is planning to bring back some of the more storied names from the company's past, including the Grand National, GNX and the T-Type. Those cars rose to prominence in the 1970s and '80s to become performance legends of their day.
The new models will reportedly make use of the rear-wheel drive platform that currently underpins the Cadillac ATS and all would arrive as sedans - according to an unnamed source familiar with the initiative. Odds are the T-Type and the Grand National would share a driveline, with honest money being on a new twin-turbocharged 3.6-liter V6 as the engine of choice. Word has it the mill will be good for anywhere from 350 to 400 horsepower.
That leaves only the GNX. Inside Line seems to think that machine could get down the road with some help from the all-new GM LT1 small-block V8. The engineers behind the ATS platform have already told us the engine bay is large enough for to accommodate the big eight pot, and since GM is most certainly working on an ATS-V, a slightly less powerful, less luxurious Buick iteration makes some kind of sense. We can't wait to see these things in the light of day.

Buick Encore blitzes first-year sales predictions

With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).
While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.
"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."