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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

Junkyard Gem: 1993 Buick Roadmaster Sedan

In 1931, GM's Buick Division introduced an eight-cylinder engine in its stolid rear-wheel-drive sedan models, and Americans could buy big, comfortable Buick four-doors with straight-eights and — starting in the 1954 model year — V8s driving the rear wheels for more than a half-century after that. Then, the last rear-wheel-drive LeSabre left the assembly line in 1985, and it seemed that an era had ended forever. But wait! For the 1992 model year, Buick revived the Roadmaster name and applied it to an old-timey giant sedan with a V8 engine sending power to the proper wheels. Production of the Roadmaster sedan continued through 1996, and I've found one of those throwback Buicks in a Denver self-service car graveyard. Yes, in an America full of front-wheel-drive cars contaminated by European or — even worse — Japanese influences, The General brought back the spirit of the 1931 Buick sedan. Sure, it was really a near-identical twin to the "whale-body" Chevy Caprice, complete with Chevrolet small-block V8 engine, but that didn't matter. This was the kind of Buick that our prosperous great-grandparents bought in 1932 and 1948 and 1957. And the appeal of the great big eight-cylinder Buick sedan wasn't just limited to the United States. When the film adaptation of the great Marguerite Duras novel, L'Amant, was made, only a 1932 Buick 90 sedan would have made sense for the wheels of the wealthy Saigon heir. A big reason Buick is such an important brand in China right now is the legacy left by the memorable Buick machinery that owned the roads of 1930s China. These days, most of the 1992-1996 Roadmasters you'll see will be the station wagons, but we mustn't forget the sedans. Looking at the interior of this car is like a flashback to the 1960s, when stately Buick sedans had squishy seats you'd just disappear into when you climbed in. Cool-sounding names for ordinary features had gone out of style decades earlier, but not for the Roadmaster! Dynaride was a rear suspension that used air shocks and a compressor to keep the ride height level regardless of load. The last model year for a genuine Buick V8 engine was 1980, though you could make the case that the Rover V8 (made until 2006) was really a Buick all along. The engine in this car is pure Chevrolet: a 5.7-liter small-block V8 rated at 180 horsepower. Buick was a big Olympics sponsor at this time, while Oldsmobile handled golf. Still, the Buick-buying demographic of 1993 tended to approve of golf.