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2013 Buick Enclave

GM's Flagship Lambda Is (Still) A Smooth Operator
Consumers shopping for a domestic full-size crossover have heard all about GM's triplets. The Chevrolet Traverse, GMC Acadia and Buick Enclave are a very appealing and talented group of siblings. Entering their fifth year of production, albeit middle-age in the automotive industry, each is attractive, well-rounded and very capable on the paved dance floor. While all share nearly identical base DNA and the same basic running gear, subtle physical differences and unique personalities emerge between the trio when one digs a bit deeper.
The most polished of the threesome, without question, is the Enclave from Buick. Fresh off a mid-cycle update (as are its siblings), the flagship of the platform boasts a facelift, innovative new features and an upgraded demeanor for the new model year.

Buick teases 'groovy' EV concept to debut this summer

Buick has been taking its slow, deliberate steps toward joining the General Motors EV club in the U.S. There was the Electra concept shown at Auto Shanghai way back in 2020. There was the mystery Buick fastback concept that showed up in GM's promotional vid for the Ultifi software platform in October 2021. Then GM applied to reserve the Electra name in Canada in December, and last month applied to reserve the Velite name in the U.S. Now Buick drops this, a tease for an electric vehicle that will debut this summer. The surprise came in the midst of call-and-response tweets between GM and its brands, the mothership asking, "Hey @Cadillac @GMC @Chevrolet @Buick @GMFleet @BrightDrop — your new boss needs a new ride. Which one of you has the best vehicle to serve my EV-il needs?" The Tri-Shield brand responded with this image and the caption, "WeÂ’re fans of all @GM EVs, but this summer we will show you our dreams of a groovy electric future. ? WeÂ’re sure a mastermind who makes his own quasi-futuristic clothes will be impressed." WeÂ’re fans of all @GM EVs, but this summer we will show you our dreams of a groovy electric future. ? WeÂ’re sure a mastermind who makes his own quasi-futuristic clothes will be impressed. ? https://t.co/7r3Czy8CXV pic.twitter.com/e1XzwFEVsJ — Buick (@Buick) February 13, 2022 The "mastermind"-slash-seamstress reference is looking at GM's villainous Super Bowl ad featuring Dr. Evil, his closest councilors, his son and Baby Me (R.I.P. Verne Troyer). GM's got 30 EVs on the way by 2025 for global markets, and it has begun to fill in the blanks in the U.S. for all its brands but Buick. Based on the automaker's 2019 Sustainability Report, we're expecting a Buick crossover and an SUV by 2025. If the tweeted image is of a people-hauler, it's the swoopiest crossover we've laid eyes on in some time. The rune-like DRL topped by brightwork and chiseled clear panels sits at the corner of a hood that looks like it could have been borrowed from a C7 Corvette. Frankly, this reminds us more of the Buick-branded fastback sedan in the Ultifi video than anything else we've seen. And we have no problem with any of this. As for the Velite trademark application, that could be Buick transplanting a little bit more of its Chinese operations to the U.S. Buick sells a Velite 7 electric crossover, Velite 6 EV and PHEV crossovers, and a Velite 5 PHEV sedan in China.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")