1987 Buick Regal Grand National Coupe 2-door 3.8l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2024 Buick Envision debuts with family styling, massive interior screen

Buick showed us the 2024 Envision in a single image nearly a year ago, and while the wait’s been a long one, we now have all the details on this crossoverÂ’s thorough refresh. And yes, even though weÂ’re already rather deep into 2024, this refresh is indeed for the 2024 model year Envision. The big changes outside are plenty visible at first glance as you see the Wildcat EV-inspired front end thatÂ’s been splashed across BuickÂ’s SUV lineup. The Envision looks largely similar to before around back, though Buick notes itÂ’s using new badging on the rear fascia. Plus, new 20-inch wheels are standard on both the ST and Avenir trims, while the base Preferred trim makes do with 18s. Its powertrain is all carryover, which means the only engine option is a 2.0-liter turbocharged four-cylinder that sends 228 horsepower and 258 pound-feet of torque through a nine-speed automatic transmission. One difference for 2024, though, is that all-wheel drive is made standard, eliminating the cheaper FWD versions. BuickÂ’s most substantial changes are inside the 2024 Envision. It features a standard 30-inch display that stretches across the dash encompassing the instrument cluster and the infotainment screen. This also means it has a new center stack and center console design that better fits this massive display. Many of the hard climate control buttons are eliminated from the center stack, but some key, often-used toggles remain for easy use. The button-operated “shifter” layout on the center console is gone, too, replaced by GMÂ’s column shifter slowly making its way across the entire General Motors lineup. In its place is a massive, shiny volume knob and additional storage capacity. As for luxuries and styling, the Envision adds new red/black and gray/blue interior color combos, and the front seats themselves are new to be more comfortable than before. Ambient lighting is added to the cabin, and Buick says itÂ’s upped the trim quality on the center console. If you opt for the ST, you get a flat-bottom steering wheel for a sportier appearance, too. More driver assistance features are being made standard for 2024, though Super Cruise is not one of them despite it being initially touted as one of the new technology items coming to the Envision this year. When queried about its absence, a Buick spokesperson told us this: “The 24MY Envision will no longer debut with Super Cruise, but we plan to bring it to Buick vehicles soon.

Buick Cascada dies the death everyone expected

Four months ago, the Grim Reaper came for the Opel Cascada. Groupe PSA, which bought Opel from General Motors in 2017, announced the two-door convertible would be phased out. On sale here since 2016 as the Buick Cascada, GM told us it had nothing to say about PSA's announcement. On Friday, the U.S. automaker spoke up, telling Automotive News the droptop "has reached the end of its originally-planned lifecycle and 2019 will be the last model year offered. Dealers have been notified and many will have stock through the rest of this year." Buick paid big money to advertise its first convertible since the 1991 Reatta. Buick threw money at Super Bowls ads and a gaggle of celebrities two years in a row. And when sales began in 2016, Buick enlisted The Unbreakable Kimmy Schmidt star Ellie Kemper for a series of television and online spots. U.S. dealers have been instructed to file final orders this month, and production will continue at the factory in Poland until this summer. Yet the fact we're in February and dealers are predicted to have stock for the next ten months says everything necessary about the state of play. The brand sold roughly 17,000 units in three years, and both 2017 and 2018 saw sales declines of more than 25 percent. Buick didn't expect huge sales from the import, though, and the Cascada earned conquest buyers. A spokesman said, "The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in [6 of every 10] buyers from outside GM." Last we heard, the LaCrosse ceases production next month. Unless the situation changes before the end of the year, Buick will have only the Regal on its passenger car books come 2020. GM will only have two convertibles in its portfolio worldwide, the Chevrolet Camaro and Corvette. Related Video: