1996 Buick Park Avenue Superchrged ! Very Nice Car ! on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Opel to be shuttered in China, but will restart Buick production in Germany

Opel, General Motors' troubled German brand continues its quest to reinvent itself and find solid profitability. In the course of that metamorphosis, the company has a bit of good news/bad news today. The good news is, it will once again begin screwing together Buick models for the American market. The bad news, though, is that it's being shut down in yet another country, China.
Let's start with the good news. The last vehicle Opel's Ruesselsheim factory built for the North American market was the early run of the then-new Regal, which is based heavily on the Opel Insignia. Production ran for just over two years, from 2009 to 2011, before moving production to Oshawa, Ontario.
Now, thanks to a 245-million-euro investment (just over $336 million), Opel will kick off production of a unspecified model for the US in the "second half of the decade," according to Automotive News. According to Opel, the new model will be announced before the end of 2014. You can begin your speculation about this new model down in Comments (we're wagering it'll be the Cascada convertible, sold here under the Buick umbrella).

Buick Envista Luggage Test: How much cargo space?

First, I am well aware that there is an inflatable hearse on my lawn, which is also haunted. Just go ahead and get used to that background for a few weeks.  Second, the 2024 Buick Envista is a great car! Easily the most surprising thing I've driven this year, and although I'll go into everything else in a full review coming soon, the cargo area contributes to that general sense of pleasant surprise. The specs say it has 20.7 cubic-feet of space, which would be consistent with the subcompact SUV segment it competes with on price (even if it's more comparable to a compact in terms of length). Let's see how that amount translates into actual stuff. At first look, I was not expecting good things. Yes, its ample length is pretty indicative of a compact SUV, but the height is nowhere close. With the rigid cargo cover in place, it basically looks like a trunk -- but more on that cover in a moment.  Unlike most subcompact and compact SUVs, the Envista does not offer a dual level cargo floor that adds extra cargo space while still making a fold-flat back seat possible. In other words, Buick is clearly leaving some cubic-feet on the table here. This cover would be of the gigantic, rigid, nowhere-to-keep-it-in-the-car, hatchback variety. I am not a fan, especially for the Envista. You're about to see why. Bring on the bags. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). That would be the three biggest bags, but that's all you're fitting. I tried to dislodge the cover and let it rest on top, but nope, liftgate wouldn't close. At least the middle bit of the cargo cover has that raised middle bit that perfectly wrapped around my big blue bag. Without that, this result would've been even worse.  So, if you were picking up someone from the airport, they had more bags than this and you forgot to remove the cargo cover, you'd be in trouble. If, however, you remember to chuck the cargo cover ... Holy cow, all the bags fit!  I was genuinely surprised by this result. The Tetris formation is a little weird, but it wasn't hard to fit everything in here.