2004 Buick Lesabre Custom Sedan 4-door 3.8l on 2040-cars

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Buick Avenir concept struts into Motown

We love auto show surprises, and Buick has already gifted us a sparkly package on the eve of the 2015 Detroit Auto Show. Dubbed Avenir, this four-door concept is said to signal the future of the Trishield brand by previewing a possible flagship sedan. Incorporating time-honored Buick design hallmarks like the sweep-spear profile, Ventiports, and even a subtle boattail rear-end, the four-place sedan is powered by a surprisingly real-world powertrain – namely a next-generation V6 with cylinder deactivation and stop/start, with the most interesting part of the driveline arguably being a "twin-clutch all-wheel-drive system" and a nine-speed automatic gearbox with paddle shifters. Make no mistake, this is a big car. At 204.5 inches long, it's longer than a standard-wheelbase Cadillac Escalade – a span that's emphasized by the car's long hood and waterfall grille – though it's not quite as wide. While clearly a showcar, the beautifully crafted interior looks largely produceable, including attributes like a next-generation 12-inch touchscreen infotainment system and 4G LTE wifi, but we suspect a production car would pick up a third rear seatbelt and give away some of its flowing contours that are said to have been "inspired by nature and sea waves receding on a beach." No word yet on whether there's actually a showroom future for a car like this – it could simply be an exercise designed to test the waters for a next-generation LaCrosse. After all, sedans aren't exactly popular concept fodder these days, especially as crossovers continue to eat into traditional sedan sales in many of the world's markets. However, China still loves the coddling rear seats of a proper four-door sedan (which in this case include silk and bamboo elements), and with a majority of Buick sales happening in the People's Republic, the Asian nation controls the destiny of this General Motors brand. Said another way? Anything is possible, especially with General Motors known to be working on a large flagship sedan for Cadillac already – the Avenir is reportedly based on the same Omega architecture that will underpin the forthcoming CT6. What do you think? Is this a promising direction for the resurgent Buick? Scroll through our gallery, check out the video, and then have your say in Comments.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick unveils 2020 Encore and Encore GX in Shanghai

As expected, Buick pulled the covers off its refreshed Encore and brand-new Encore GX at the 2019 Shanghai Motor Show. It's not surprising that Buick would unveil these crossovers in China considering that's the automaker's largest market, but we expect at least one of these crossovers to come to the States to replace our current Encore, which has been Buick's best-selling model for the last three years. Buick hasn't yet release a whole lot of information about its new Encore twins besides coyly describing the GX as a longer-wheelbase version of the Encore. In reality, we think there's quite a bit of difference between these two Encores. The regular Encore is similarly sized to the current version, which is heavily based on the Opel Mokka, and it's probably based on an updated version of GM's Gamma II platform called GEM, which stands for Global Emerging Markets. 2020 Buick Encore for China View 2 Photos The larger Encore GX is likely sitting atop GM's newer VSS-F platform. We don't know exactly how much bigger the GX is than the regular Encore, but we wouldn't be surprised if it's this larger version that will be sold Stateside. An unknown range of four-cylinder Ecotec engines will be offered in China, paired to either a nine-speed automatic or optional continuously variable transmission. Regardless of what's underneath, these two Encore models share the same sense of style, and it's a look we can get behind. A wide winged grille is bisected by a chrome strip that carries the Buick Tri-Shield emblem front and center. The rest of the sheetmetal is taut and crisp, with concave bodysides and muscular flanks. We'll have to wait and see what tweaks are made to the American Encore, what powertrain it will feature, and when exactly it will go on sale. In the meantime, feel free to check out the gallery up above.