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Buick luxury sedan design sketch would make a great flagship

Over the Thanksgiving holiday General Motors posted a sketch of a futuristic Buick sedan to social media. In fact, the sleek wedge is just the latest in a series of illustrations that seem to point the way to a luxury EV coming in 2024 (for model year 2025). That's when Buick has promised its first fully-electric vehicle, with the promise that the entire lineup will be gasoline free.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) The sketch shows a low, long sedan that seems to be inspired (or perhaps served as the inspiration for) the Buick Wildcat concept revealed in June. However, there are significant differences as well. The sketch shows a profile that's more cab backward than the Wildcat's, with a gently sloping roofline that's more Audi A7 than the physical car's aggressive Nissan GT-R-like top.  The front end is less busy than the Wildcat's as well, with the chrome better integrated into the fascia and headlights. Similar brightwork appears on the rocker panels and on the fenders behind the wheel arches, cues the Wildcat concept lacks. Buick's updated logo sits at the end of a sporty BMW-esque trough on the hood. Of course, the exaggerated wheels have such little clearance they wouldn't really be able move or turn, much less survive a pothole, but we can forgive that artistic liberty. Other recent sketches shown on the GM Design account on Instagram show a more refined version of the same sedan, but without the Wildcat's Honda CR-V-esque taillights. Another super-luxurious coupe with hints of Syd Mead looks just as beautiful but is unbranded and may work better as a Cadillac. The Buick brand feels a bit redundant these days, but stunning designs like these could help differentiate the brand. The General has plenty of trucks and SUVs already. If it's going to foist crossover after crossover at us, maybe the Buick division could stand out as the sedan-and-coupe-only brand. Related video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Electra SUV spy photos show it out testing on public roads

We know the electric Buicks are on their way, but the details about models and specifics are still being left unsaid from GM’s premium brand. Today, some new spy shots give a hint at whatÂ’s to come. For the time being, weÂ’re not sure what to call this SUV beyond a Buick Electra SUV model. Buick has trademarked the E1 to E9 names in what is surely preparation for incoming EVs, but itÂ’s difficult to know which one this particular electric Buick might be. Size-wise, it looks closest to the Chevrolet Equinox EV, but take that with a grain of salt. These spy shots donÂ’t provide a point of reference versus other cars, so deciding whether itÂ’s closer to an Equinox EV or Blazer EV in footprint is a difficult exercise. As for its Buick-ness, the most intriguing detail in these shots is the tri-bar third brake light that mimics the brandÂ’s new logo. ItÂ’s a seriously cool touch, and we can only hope this attention to detail is found throughout the car. Both the front and rear lights are made up of thin LEDs. The front DRLs have a small kink in them that turns downward as they arc toward the fender, and the rear brake lights look to be two thin horizontal lines one on top of the other. Michelin e-Primacy tires wrap 20-inch wheels, which is in keeping with ChevyÂ’s large wheel size offerings on its Ultium-based SUVs. The camouflage does good work of concealing the carÂ’s styling and any other details that we might want to make out beyond what weÂ’ve covered so far.  WeÂ’ll hopefully see a reveal for an electric Buick SUV in the next year or so, especially now that the base Chevy versions of a compact and midsize electric SUV are out and revealed. Once it is revealed, donÂ’t expect an Electra (of some sort) to go on sale until 2024. Related video: