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Buick Avenir concept struts into Motown

We love auto show surprises, and Buick has already gifted us a sparkly package on the eve of the 2015 Detroit Auto Show. Dubbed Avenir, this four-door concept is said to signal the future of the Trishield brand by previewing a possible flagship sedan. Incorporating time-honored Buick design hallmarks like the sweep-spear profile, Ventiports, and even a subtle boattail rear-end, the four-place sedan is powered by a surprisingly real-world powertrain – namely a next-generation V6 with cylinder deactivation and stop/start, with the most interesting part of the driveline arguably being a "twin-clutch all-wheel-drive system" and a nine-speed automatic gearbox with paddle shifters. Make no mistake, this is a big car. At 204.5 inches long, it's longer than a standard-wheelbase Cadillac Escalade – a span that's emphasized by the car's long hood and waterfall grille – though it's not quite as wide. While clearly a showcar, the beautifully crafted interior looks largely produceable, including attributes like a next-generation 12-inch touchscreen infotainment system and 4G LTE wifi, but we suspect a production car would pick up a third rear seatbelt and give away some of its flowing contours that are said to have been "inspired by nature and sea waves receding on a beach." No word yet on whether there's actually a showroom future for a car like this – it could simply be an exercise designed to test the waters for a next-generation LaCrosse. After all, sedans aren't exactly popular concept fodder these days, especially as crossovers continue to eat into traditional sedan sales in many of the world's markets. However, China still loves the coddling rear seats of a proper four-door sedan (which in this case include silk and bamboo elements), and with a majority of Buick sales happening in the People's Republic, the Asian nation controls the destiny of this General Motors brand. Said another way? Anything is possible, especially with General Motors known to be working on a large flagship sedan for Cadillac already – the Avenir is reportedly based on the same Omega architecture that will underpin the forthcoming CT6. What do you think? Is this a promising direction for the resurgent Buick? Scroll through our gallery, check out the video, and then have your say in Comments.

2020 Buick LaCrosse images leaked on Chinese website

Buick is planning a refreshed version of its LaCrosse full-size sedan for the Chinese market, judging by these photos discovered by the site Auto Verdict on a Chinese government site used to certify upcoming new models. We can only see exterior cosmetic changes, but they bring the LaCrosse more in line with the styling of the new Regal and Enclave models, leading to speculation that it won't be long until the changes show up in the U.S. The front three-quarters photo shows off a redesigned front fascia, with slimmed-down headlights that are now tied to the grille instead of set apart by body-color surround, thanks to some new chrome treatment. There's also a chrome wing on the grille, similar to what's seen on the 2019 Enclave and new Regal. The lower front fascia is also different, with new L-shaped fog lamps. On the rear, there's a new chrome wing connecting and intersecting the taillights and surrounding the badge. There's no word about any interior changes, but they'd likely be minor in keeping with the exterior updates. Buick most recently debuted a 2019 LaCrosse Sport Touring version, while a mild hybrid model arrived for 2018. China, of course, has become Buick's largest market, but the picture is less rosy stateside amid dimming prospects for sedans, as consumers flock to crossovers and SUVs. In the third quarter, U.S. sales of the LaCrosse fell 31.1 percent from the prior-year period. Between January and the end of September, GM had sold 13,409, which was a decline of 14.2 percent. Its full-year 2017 sales totaled 20,161, which was down almost 27 percent from 2016. For perspective, Buick sold more than twice that number — 42,035 — as recently as 2015. The current generation launched in 2017. Related Video: Featured Gallery 2020 Buick LaCrosse China Image Credit: Buick Design/Style Buick Luxury Sedan

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")