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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.

Early 2024 Buick Envision pricing is out, and there's some good news

Early price guide data is out for the refreshed 2024 Buick Envision, although we're still waiting for the Envision to emerge for behind-the-scenes drama. The automaker announced its handsome midsizer with a single photo last June, promising the debut of Super Cruise and more information before the end of the year. There have been no official updates since then. The last unofficial update came from GM Authority, the rumored intel being GM pushed the Envision's market launch to the end of this year, and Super Cruise had been nixed from the menu.  Autodata reported not long after the online reveal that Buick was culling front-wheel-drive Envision trims, and that's borne out by pricing. This move usually raises prices by four figures before inflation, the profit motive, and Wall Street obligations exert their pressure; such is the case here, too. The 2023 Envision Preferred FWD still shown on the Buick retail site starts at $34,745, but the early MSRPs show buyers will need another $2,500 for a chance to open the door on a 2024 Envision. However, there's good news for everyone who wanted an AWD Envision. Assuming destination holds steady at $1,395, the AWD base prices and their differences from 2023 AWD trims are: Preferred: $37,295 ($1,150 less) Sport Touring: $39,795 ($900 less) Avenir: $48,395 ($460) Hard to complain about two of three trims costing less, and the flagship trim only costing $460 more. Oh, and the middle trim was called the Essence in 2023, we'll eventually learn if the name change to Sport Touring involves a new feature set.   As to changes, Buick designers gave the SUV's front end a complete overhaul up front. A bigger grille is positioned lower on the front fascia, there's reworked bright trim, and the new Buick emblem on the hood. Headlights are now integrated into the bumper, Jeep Cherokee-style, and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released one picture for the summer reveal, we still have no idea what the Envision's back end and interior look like. In our previous post on the delay, we mused that GM might get good news and move the production date up from year-end. GMA says that's what's happened, production now slated for Q1 of this year at one of Buick's plants in China.