1987 Buick Gnx #407 on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Next-generation Buick Enclave spotted with Wildcat looks

The rollout of GM's next-generation three-row large SUVs is well under way with the reveals of the 2024 Chevy Traverse and GMC Acadia. Another vehicle on the platform is also getting a redesign soon, according to these spy photos: the Buick Enclave. It's still going to be big, and it will now receive the same sort of Wildcat concept-inspired styling as smaller Buicks such as the Envista and Encore GX. The Enclave's front is where the Wildcat connection is the most clear. It has the pointy shark nose and wide, frowning grille. It's hard to say whether it will get a mesh grille like some of the production SUVs, or a slatted grille like the concept. High up are slender daytime running lights with the actual illuminating headlights hidden lower in the outboard air intakes. We're not totally sure if this look will work on such a large, tall vehicle, but we'll reserve final judgment when we can see the car with all its paint and trim on display. The sides of the Enclave still have a fair bit of the Coke bottle curves that have appeared on every Enclave, if a bit more toned down. The greenhouse seems to take after the GMC Acadia more than the Traverse, as it seems it has a relatively thin C-pillar. The D-pillar looks quite thick, which will probably be toned down with judicious application of gloss black plastic.  Details of the rear are difficult to make out. It seems to have slim, wide and curvy rear taillights. The rectangular exhaust tips are nicely fitted to the rear bumper. But that's about all that stands out. We're expecting the Enclave to have basically the same powertrain as the GMC Acadia, with the one engine offering being a turbocharged 2.5-liter four-cylinder with 328 horsepower and 326 pound-feet of torque. It should be paired with an eight-speed automatic and either front- or all-wheel drive. Odds are it will not get an off-road variant like the Acadia AT4 or Traverse Z71. But it might get a sportier road-going version that could take advantage of the torque-vectoring dual-clutch rear differential from those aforementioned off-roaders. It should also be revealed sometime next year with deliveries likely in the same year. Related video:

Neil Young to auction model train collection, classic cars

LOS ANGELES — Rock singer Neil Young is selling some of his most prized possessions — part of his model train and classic car collections. The Canadian folk-rock star is putting more than 230 of his vast collection of Lionel trains and some of his cars up for auction in Los Angeles in December. Some of the trains have estimated selling prices of up to $9,000, Julien's Auctions said on Thursday. Young, 71, known for his Woodstock-era songs as well as "Ohio," "Heart of Gold" and many, many others, has been a passionate model train enthusiast for more than 20 years. His collection and vast layouts at his California ranch took off in the early 1990s as a means of connecting with his son Ben, who has cerebral palsy, Young said. Young is also selling some of his classic car collection. They include: A first-in-production 1953 Buick Roadmaster Skylark convertible 50th anniversary special edition, with a steering wheel hub saying "customized for Neil Young," that has a pre-auction estimate of $200,000 to $300,000. A 1954 Cadillac Fleetwood Imperial eight-passenger limousine (estimate $30,000-$40,000) with the Cadillac crest styled "Broken Arrow" emblem on the rear passenger door, referring to both the Buffalo Springfield song and his ranch of the same name in Portola Valley, Calif. A 1948 Buick Roadmaster Hearse built by Flxible (estimate: $8,000-$10,000) used by Young and his band, The Squires, to haul equipment to gigs in the early 1960's. Dubbed "Mortimer," it's decorated with backstage passes and bumper stickers, and it inspired Young's song "Long May You Run." A 1941 Chrysler Series 28 Windsor Highlander two-door, three-person coupe (estimate: $15,000-$20,000), considered Chrysler's most prestigious model in its day. (For a closer look at Young's lifetime interest in cars, here's a New York Times interview from 2012, which includes an anecdote about the time he ate road tar. Or his memoir "Special Deluxe: A Memoir of Life & Cars," in which he recounts every car he ever owned, and describes how he wrote the lyrics for "Like a Hurricane" in the back of a friend's 1950 DeSoto. He promoted the book in this NPR interview. He also tipped us off to the return of the Lincoln Continental, and is known for his LincVolt plug-in biodiesel 1960 Lincoln.) As for Young's train collection, he designed a remote control that allows multiple trains to run at once, and a device that delivers realistic railroad audio to help his son get the most of out the hobby.