2018 Buick Enclave on 2040-cars

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Buick Electra-X concept teased for Chinese audience

Buick is about to show its largest market, China, how the brand does an electric vehicle specifically for that clientele. The Tri-Shield released two images of the shark nose that will grace its Electra-X concept, a follow up to the Electra concept that debuted at the Auto Beijing in 2020. Instead of the 583-horsepower, high-riding, thick-bodied fanciful sedan of yore, the Electra-X should be a much more production-ready version of what Chinese buyers can expect. Buick China said that "The Electra-X concept takes Buick's innovative thinking and imagination of future electric mobility to the next level. It is designed to provide a safer, smarter and more desirable EV experience, building on Buick's deep understanding and insights of local consumers toward electrification and intelligent driving." This will be a different vehicle than the "groovy" EV concept Buick showed its American audience in February of this year, although there are similarities. Buick China also said of the Electra-X that it is "defined by the brand's all-new design language" that embodies "distinct and forward-looking styling, along with an airy interior." Another design trait will be slim, sloping DRLs, seen on the Chinese and U.S. concept teasers, with slight differences. The Asian market can also expect minimal surfacing, an ornate grille treatment, side mirror cameras, and trim A-pillars. Tech-wise, Buick says the Ultium-based product will come with Super Cruise and its Virtual Cockpit System. The China debut happens next month at 2022 Buick Brand Day. Our groovy EV debuts this summer, the automaker planning to have two electric vehicles in U.S. showrooms by the end of 2023. The Electra-X could give big clues about what's headed our way. Related video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Junkyard Gem: 1983 Buick LeSabre Estate Station Wagon, Rocky Mountain High Edition

If you live in Colorado and want an affordable chariot to haul you and your snowboarding droogs to the slopes, you could get one of the obvious cheapskate choices, e.g., a Tercel 4WD, a Corolla All-Trac, or an 80s 4WD Subaru wagon. However, if you want to channel the spiritual forefathers of early-1980s punk rock (and you do), you'll need a big, battered, Detroit bomb. This '83 LeSabre, spotted in a Denver self-service wrecking yard, is such a car. As you can see in 1984's Suburbia, you're pretty much halfway to being a member of The Vandals when you drive a couple of tons of once-luxurious Detroit Iron. 1983 was the final year of the Malaise Era, and so you didn't get much power from the V8s back then. The standard engine for the LeSabre that year was an Olds 307 generating a mere 140 horsepower. The only way to get a burnout out of this setup was to pour a case of Lucky Lager over the right rear tire, then neutral-drop the transmission while floating the valves. Chrysler and Nissan dominated the Whorehouse Red car interiors during the 1980s, but GM made a respectable showing with this scratchy, velour-influenced stuff. When you know you're a car's last owner, nothing holds you back from decorating it to suit your tastes. Ron Paul, the Snowboarders + Skiers For Christ, and many other icons of Buick-driving snow enthusiasts are represented upon the ample flanks of this wagon. How many miles are on it? With a five-digit odometer, there's no telling. The Colorado sun is rough on interiors, but this car may have spent its first couple of decades parking in a garage, or maybe it came from cloudy Oregon. Advertising for this generation of LeSabre emphasized fuel economy, which may have been a less-than-convincing approach. Related Video: