2004 Buick Lesabre Needs Fix Repairable Rebuildable Wrecked Parts Car on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Velite 6 to come in PHEV, electric versions for China

In addition to the all-electric Enspire crossover concept revealed this week ahead of the Beijing Auto Show, Buick is adding a new production variant to its Velite series of electrified vehicles for China. It's called the Velite 6, a plug-in hybrid that will launch this year in Buick's largest market. A full-electric version, shown in the lead photo above at right, is coming later. Buick already sells a vehicle called a Velite 5 in China, which is essentially a rebadged Chevrolet Volt, only with a higher electric-only driving range. This one is based on the Velite concept PHEV introduced in late 2016 at Auto Guangzhou. The PHEV and battery-electric versions look nearly identical, with a wide stance, plenty of creases and a hatchback design that bears some similarities to the longer 2018 Regal TourX wagon. The Velite 6 uses two AC permanent-magnet synchronous motors, a lithium-ion battery and a 1.5-liter four-cylinder combustion engine. Buick says combined gas-electric driving range is 435 miles, which is 15 miles greater than the Volt. Buick will assemble what it calls the "new-generation" ternary battery pack at its new SAIC-GM Power Battery Development Center in Shanghai. The company says the Velite 6 electric vehicle "will adopt a new-generation pure electric drive system to offer customers a smooth, quiet and natural driving experience." Both models get the cloud-based Buick eConnect technology, which allows over-the-air software updates, real-time integration with China's WeChat social media network, and other digital perks. Owners will also be able to use their smartphone as the vehicle's key, and they can also authorize others to use the car through their phones. China has long been Buick's largest market, with more than 1.18 million vehicles sold in 2017 compared to just 219,231 in the U.S., and the country has established aggressive mandates for production of electric vehicles. GM has plans to add 20 new electric and fuel-cell vehicles globally by 2023. Related Video:

We want this Buick Regal wagon rumor to be true

The car we know in the US as the Buick Regal is sold as a Vauxhall/ Opel Insignia in Europe, where it's offered in four-door sedan, five-door liftback, and wagon body styles. Call it a case of wanting what we can't have, but we like the last two body styles a lot. Based on a report from a Buick/ GMC dealer meeting in Austin, one of them could be coming to the US soon. According to a poster identified as 97GreenRS on the forums at GM Inside News, GM showed dealers the 2018 Buick Enclave, Regal, and Regal GS, as well as the 2018 GMC Terrain, and then confirmed it would offer the Regal wagon here in the US. While that wouldn't normally be all that much to go on, we know Buick has been toying with the idea of a wagon for some time. A Regal-badged wagon was spotted way back in 2011. More recently, we reported on a trademark filing for "Tourx" and "Regal Tourx," which suggest a long roof (Tour) and all-wheel drive (x). If the Regal wagon arrives alongside the base sedan and GS as a 2018 model, we'd expect a debut within the next 15 or so months. That would place it right at the beginning of the 2017 auto show season, which starts next September in Frankfurt, Germany. With that in mind, it seems possible the new Regal would debut first as an Opel Insignia before appearing at a US show like Los Angeles or Detroit, although there's a lot of speculation going on there. We just want to see "Buick" and "wagon" in the same sentence again. Related Video: