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Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Bugatti Chiron Pur Sport Review | It's the slowest but the quickest

Apparently, even some Bugatti owners consider the real-world ramifications of a $3.6-million, 1,500-horsepower car. The Chiron Pur Sport is proof. Somewhere, perhaps between the helipad and the superyacht, Bugatti prospects are realizing they’ll never have the opportunity or skill to reach 300 mph, or 261 mph — the respective top speeds of the Chiron Super Sport 300+ and standard Chiron. The Pur Sport squeezes a mere 217 mph from its own 8.0-liter, 16-cylinder, quad-turbo engine. But Bugatti says the Pur Sport is the quickest Chiron at any speed between zero and 217 mph. ItÂ’s also the lightest, sharpest-cornering, least-insulated version — optimized for a driverÂ’s sensory stimulation, versus the largely psychological bragging rights of top speed. Consider it the high-performance version of one of historyÂ’s highest-performing cars. After driving the Pur Sport in Connecticut, with three-time 24 Hours of Daytona-winner Butch Leitzinger riding shotgun, IÂ’ll say itÂ’s definitely the one you want. “You” here would refer to Powerball winners, a payback-minded Melinda Gates, or silver-spooners who scoop up one of 60 Pur Sports, among 500 Chirons scheduled for production through about 2023. Leitzinger explains how it all works, as we walk around a Pur Sport in striking Atlantic Blue paint. Tasteful copper trim adorns the BugattiÂ’s signature C-shaped line that shelters doors ahead of the side inlets for turbo air and their intercooler radiators. Front wheel-arch vents extract more air. Less-tasteful is the optional number "16" emblazoned on the Pur SportÂ’s widened horseshoe grille, as if anyone could forget the unsurpassed cylinder count. Ditto for giant "Bugatti" lettering on the Pur SportÂ’s angled, 74-inch-wide rear wing. Add a Bugatti pillow, and it could double as a sunbathing deck. (As with everything Bugatti, the jersey number and lettering are entirely a matter of choice.) The fixed wing is tasked solely with downforce, replacing the electro-hydraulic wing/air-brake on other Chirons that adjusts to trim drag for record-setting acceleration runs. Its stanchion and a massive diffuser form a cool X-shape, atop an artfully thin-walled, 3D-printed titanium exhaust, its temperature-resistant outlets seemingly large enough to service a nuclear reactor. The view-blocking wing saves 22 pounds, among 110 pounds of total weight savings versus a Chiron.

Watch a Bugatti Chiron arrive in style to Monaco dealership

Monaco is known as a playground for the world's ultra-wealthy, so there's no better place to draw the eye of the Bugatti Chiron's potential customers than at a dealer in the tiny city. This clip shows a shining black example of the new hypercar arriving at the showroom. While the 8.0-liter, quad-turbo W16 never gets much above an idle, the growl from the exhausts suggests great things at higher revs. The dark color stands out well on the showroom's white floor. The chrome trim around the doors and intakes also adds a little bit of bling, and the light blue brake calipers provide a nice flash of color. The same turquoise shade appears inside on the center console and seatbelts. It's hard to spot many other details inside because the seats and steering wheel have protective coverings. Even the driver wears white gloves to keep the interior immaculate. Bugatti plans to make just 500 examples of the Chiron for about $2.6 million each, so seeing one is a rare treat, especially this early. They are starting to pop up, though, like this blue one in Manhattan. If you want to hear the Chiron throw a few more revs, this clip from March offers another tease of the upgraded engine's sound.