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Pininfarina teases its Tesla- and Bugatti-baiting EV supercar

Pininfarina isn't being bashful when it comes to getting into the car business. The Italian design house has revealed a sketch of the PF0 Concept, an electric supercar aimed directly at the world's fastest and most expensive vehicles. With upward of 1,000 horsepower, along with an expected price in the millions of dollars, this extreme EV is meant as a calling card for Pininfarina's upcoming range of electric cars and SUVs. So should the likes of Tesla, Porsche, Ferrari, Bugatti and Lamborghini be worried? Pininfarina might be new to building its own cars, but the company has many decades of experience designing and engineering some of the most desirable cars of all time — including many of the finest supercars to have worn a Ferrari badge on their nose. As we reported earlier this year, Pininfarina has teamed with Indian auto manufacturer, Mahindra, to develop a range of high-end EVs. With this roughly $500 million investment, not to mention some engineering help from Croatian supercar manufacturer, Rimac, Pininfarina aims to start high. The company will first introduce a hypercar, based on the PF0 Concept, within two years, then bring along a range of more affordable electric cars and SUVs. These will more directly take on the likes of Porsche Cayenne, Lamborghini Urus, and Tesla Model X. So yes, if you're in the business of building expensive cars, especially ones with a lot of batteries positioned inside them, Pininfarina's plans for the PF0 (that's a zero, not the letter "O," by the way) should make you sit up and take notice. "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," said Michael Perschke, CEO for Automobili Pininfarina. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market." According to its press release, Pininfarina is currently presenting its "business and product plans to prospective retailer partners, clients and media in New York this week." After its tour of the Big Apple, look for Pininfarina to officially reveal the PF0 Concept during Monterey Car Week in August. Related Video: Design/Style Green Bugatti Lamborghini Porsche Tesla Electric Future Vehicles Luxury Performance Pebble Beach supercar mahindra hypercar Rimac

Bugatti said to bring an $18M one-off to Geneva

Bugatti already has the limited-edition Chiron Sport "110 Ans Bugatti" on the Geneva Motor Show playlist. The matte-blue coupe celebrates 110 years since Ettore Bugatti's first car, the Type 10. According to several rumors, Bugatti could have something else just as noteworthy alongside. The Supercar Blog reported that the French carmaker will show a one-off model reported to cost 16 million euros, about $18 million at current exchange rates. The buyer has already been chosen, that being one Dr. Ferdinand Piech, grandson of Ferdinand Porsche and ex-chairman of the Volkswagen Group. The rumor couldn't be ignored once Kris Singh — managing director of a U.S. investment firm, Lamborghini Veneno owner, and supercar collector — made a post on Instagram the same day as the Supercar Blog post. Next to an image of the 110 Ans Bugatti, Singh wrote, "it will be fun to see this alongside the Divo and the top secret 16 million euro Bugatti one-off that was made exclusively for Dr. Piech." As chairman of the VW Group, Piech fathered the Veyron when he demanded his engineers turn the 2001 Geneva Motor Show concept into a proper production car. After a roaring 14 years, Piech's tenure ended with a whimper when he was ousted in 2015 in an internal battle with Group CEO Martin Winterkorn. A few months after Piech hit the bricks, dieselgate broke. Last year, U.S. prosecutors charged Winterkorn — who remains in Germany — with wire fraud and conspiracy to defraud the United States in connection with the emissions scandal. Piech, on the other hand, had different pursuers: Volkswagen said in 2017 it might go after the family scion for reportedly leaking about potential cheating on the emissions tests six months before the situation went public. The same year, Piech sold his 14.7 percent stake in the the VW Group's holding company, netting him a billion. So what could the now-81-year-old ex-Caesar be doing with Bugatti now? The easy money is on some kind of Chiron-based coupe, but for a reputed $18 million, this would need to be a massive departure from the Chiron. Assuming the price is accurate, this would outdo the most expensive new car yet, the Rolls-Royce Sweptail of 2017, said to cost $13 million. The English custom kept " 30 to 40 designers, engineers, craftspeople, and testers" busy for four years.

UK Bugatti saleswoman sells nearly one Veyron per month

Selling cars is difficult enough without your company's only product being a $2.2 million supercar, but that doesn't seem to have slowed down Anita Krizsan.
As a sales representative for Bugatti, Krizsan sold 11 Veyron models to clients around the world last year, and her efforts have earned her the nickname "The $15 million woman." For comparison's sake, most of the company's salesmen are happy to move three of the ultra cars in a calendar year, and Krizsan's exploits mean she's the worldwide Bugatti sales leader. But getting there has been plenty of work.
The sales rep is available to clients 24 hours a day, and many times, potential customers call her in the middle of the night with questions about the car or its warranty. Krizsan even personally attends every delivery.