2012 Bugatti Veyron on 2040-cars

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Bugatti Chiron to cost $2.5 million

Bugatti CEO Wolfgang Durheimer said the mission of the coming Chiron is to outdo the Veyron "in all dimensions." Durheimer also said that "the price/prestige axis is one of the fundamental axes at Bugatti," which explains why Car magazine's sources say the Chiron will cost 2.2 million euros. At the present exchange rate that's $2.471 million, but more importantly, in Car's home currency it's a 650,000-pound premium over the Veyron – an extra million dollars. The price premium is misleading, though, since Bugatti hasn't sold a Veyron with an MSRP of 'just' $1.5 million in a few years. The standard Grand Sport Vitesse listed at $2.5 million, and that was before the end-of-run Grand Sport Vitesse special editions began rolling out, any of which could have been called the Bugatti Blank Check Edition. So when prospective buyers were told they could get the Chiron's 1,480 horsepower, 0-to-62 mph time of 2.3 seconds, upgraded technology, better gas mileage, 288-mph top speed, and more comfortable ride and handling for about the same price as the old car, their first question might have been, "So what's the catch?" Car says Bugatti intends to build 500 Chirons, 50 more examples than the Veyron got. We could see it as soon as next year's Geneva Motor Show.

Vile Gossip: Ladies who launch

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine, the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America. She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. Look for more Vile Gossip columns in the future. The year was 2006. We were driving a Bugatti Veyron 16.4 across the Florida Panhandle from Jacksonville to Panama City, only because I couldn't convince Bugatti to let me be the first to drive its exotic powerhouse, the world's fastest car at that time, all the way across America. One gleaming example had arrived in time for the Amelia Island Concours d'Elegance, where the journos massed for their quick test drives out the front drive of the Ritz Carlton, down a short stretch of the A1A, and back to the Ritz. Not far enough for me. I wanted to take the Veyron in all of its 16-cylinder, 1,001-horsepower, $1.3-million-dollar glory on a coast-to-coast extravaganza of a road trip. Never hurts to ask. I asked. Once the Bugatti guys stopped hyperventilating, I explained that the coastal adventure would be contained wholly within the state of Florida, from the Atlantic coast to the Gulf of Mexico. My secret destination, however, was to be Vernon, Florida, home of the great Errol Morris' classic documentary about a town in the Panhandle with the highest per-capita population of citizens who'd blown off or whacked off a limb for insurance money. (Google "Nub City.") The Swiss head of Bugatti public relations thought it hilarious. He showed up in a van with a couple of German mechanics to follow us and a failed French Formula 1 driver to serve as my chaperone. I came with a photographer from Germany and one of the most infamous of bad-boy auto magazine tech editors, the irrepressible Don Sherman. Sherman had his own reason for going, and it had nothing to do with a Veyron to Vernon. Once we gave up looking for nubbies, he ordered me to veer south to the handgrip of the Panhandle, familiarly known as the Redneck Riviera. The Don was aiming to secretly execute the Veyron's first Launch Control blastoff in captivity.

Bugatti Veyron Grand Sport Venet on display in Beverly Hills

Even if you don't consider yourself an art connoisseur, Bugatti just gave car lovers a great reason to visit the Ace Gallery in Beverly Hills, CA. As a part of an exhibit for French artist Bernar Venet, the Bugatti Veyron Grand Sport Venet, which was unveiled last year, is also on display.
Although not quite as exciting as a date in the desert with the Lamborghini Veneno, we still hopped at the chance to get an up-close look at this custom Veyron. Venet, who had said that the Veyron is a work of art on its own, decided to put his touch on the car by using Bugatti's engineering equations - all of the mathematical equations and notations make the car look like it was left on the set of A Beautiful Mind.
If you're going to be in Beverly Hills over the next week, perhaps you'd be interested in checking out the Ace Gallery yourself - admission is free. If not, well, we hope the high-res image gallery above proves to be a reasonable alternative. Enjoy.