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Bentley readying four-door coupe for 2018

Bentley purists have probably been tearing their hair out since we got our first glimpse of the EXP 9 F SUV Concept. "A Bentley SUV? " you could almost hear them saying, incredulous to the idea that an automaker actually wants to make money. Now, word is that the British brand might be jumping on the four-door-coupe bandwagon. The car, which would slot in below the Continental GT, and act as the new base model, would compete with the BMW M6 Gran Coupe and Mercedes-Benz CLS63 AMG, according to Car.
Size-wise, Car thinks it'd be in line with the Continental GT, at just over 15.5 feet long. It'd wear a price tag of 125,000 to 150,000 euro, which converts to $168,650 to $202,380. In reality, the US-spec baby Bentley would need to retail for no more than $130,000 to $170,000 if it wanted to truly capture the M6, Porsche Panamera and CLS63 crowd. Speaking of that Porsche, Car thinks the Bentley will ride on the same platform.
As is pointed out, the question of which platform this new model will ride on is an important one. The two possibilities are the D5 architecture of the next Audi A8 or the MSB platform, which will underpin the next-generation Panamera. Expect a 3.0-liter V6 and a 4.0-liter V8, both of which will receive special outfittings for duty in the Bentley, when it arrives in 2018. What do you think? Is there room in the Bentley family for a car below the Continental GT V8, and if so, is a four-door coupe the right choice? Let us know down in Comments.

2015 Bentley Mulsanne Speed

Why does the Bentley Mulsanne Speed exist? Sam Graham, product line director for the Mulsanne, tells us Bentley's Western customers demanded it, many driven by memories of the Arnage T - the hotted-up version of the Arnage R. The Arnage T, you may remember, arrived in 2002 and threw down 459 horsepower and 645 pound-feet of torque on its way to being billed the most powerful production Bentley ever. Today's Mulsanne Speed picks up the torch and takes it all the way to the Olympic stadium.
Driving Notes
It starts with an upgrade to 530 hp at 4,200 rpm and 811 lb-ft of torque at a limbo-esque 1,750 rpm. That's an additional 25 hp and 86 lb-ft compared to the standard sedan, enabling a top speed of 190 miles per hour. That torque figure makes it second only to the Bugatti Veyron among production cars, and that terminal velocity makes it the fastest ultra-luxury sedan on God's Own Green.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.