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Average Bugatti owner has 84 cars, 3 jets, 1 yacht
Sun, 05 Oct 2014Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.
Bentley shows plug-in hybrid concept ahead of Beijing, will power SUV in 2017
Wed, 09 Apr 2014From its more mainstream, popular origins in the original Honda Insight and Toyota Prius, the hybrid powertrain has worked its way up to the the corner office, the big chair, the top slot in the corporation. Bentley has announced that it will introduce a plug-in hybrid option on its SUV due in 2017. Before then, we'll see what an electrically assisted Bentley looks like at the Beijing Motor Show when the Crewe automaker shows off a copper-accented Mulsanne that's been reworked into its Hybrid Concept, pictured above.
We don't have any official specs just yet, the only major announcement being that any Bentley hybrid will be able to travel at least 50 kilometers (31 miles) on pure electric thrust and get a power boost of "up to" 25 percent from its electric side. We use the phrase "any Bentley hybrid" because the company's CEO says "we will gradually introduce this powertrain across our model range" to 90 percent of the brand's lineup.
We'll know more when the Beijing show commences. For now, there's the press release below and the high-res gallery above.
Bentley mulling own spec series for gentlemen racers?
Thu, 06 Dec 2012We began to salivate when we saw the Bentley Continental GT3 up close and personal at the 2012 Paris Motor Show. The thought of a track-going Continental GT conjured up notions of the Bentley Boys, the original gentlemen racers, tearing down the Mulsanne straight. Well, according to AutoGuide, it appears our wistful ponderings will be realized in the form of an international spec racing series.
Similar to the Porsche Carrera Cup or the Ferrari Challenge, this will be a one-make series, and Bentley seeks to run races in Europe, North America and Asia. As for the latter, Bentley Board Member for Marketing Kevin Rose suggested that China will be the likely host of an Asian race. According to Rose, sportscar racing is of interest to Bentley's Chinese customers. He also says that there will be participation by dealers. "Our dealers are by definition car nuts," claims Rose.
While the Continental GT3 is being developed for pro-level use, Bentley is apparently working on a turn-key car for gentlemen racers. According to Rose, "We want to make it as easy as possible." While that doesn't sound like the devil-may-care Bentley Boys of yore, it's likely better to attract participation. The first trials are expected for 2013, and Bentley is even considering making vehicles available for privateer teams.