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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.

Bentley Continental GT 'Ultratank' makes tracks in Russia. Literally

When the automotive news cycle last turned its attention to Russia, it was to celebrate the maniacs who'd linked three cheap four-cylinder engines to create a 12-cylinder Lada. Our newest visit to the motherland is for the diametric opposite: a first-generation Bentley Continental GT placed on a custom set of heavy duty tracks. Created by Russian YouTube channel AcademeG, the navy blue mutant is called the Ultratank, and its waiting for its close-up in the Akira sequel. Chronicling the build began last August, sometime after AcademeG's presenter bought the cheapest Continental GT he could find. Seems that kind of purchase is a cautionary tale in Russia as much as it is here, because the Bentley's 6.0-liter, twin-turbo W12 needed a list of expensive repairs, starting with new turbos. It appears that was the cue to throw out the whole engine, drivetrain, and frame. AcademeG took the coupe to Swap-Point, who replaced the stock motor with Toyota's Japanese-market 4.3-liter V8 used in the Toyota Crown Majesta, Celsior, and Soarer and Lexus GS, LS, and SC 430. The engine sends power to a solid rear axle only through a torque converter automatic. From there, the twist is transferred to a set of heavy vehicle tracks measuring 98.4 inches long. The Bentley's passenger tub and upper portions mostly survived the transformation, but tube-frame construction replaced the stock architecture front and rear. Nine months later, the Ultratank has taken its first steps. The Russians took their baby into the woods to play, and - watched by some goats and shepherds - proved they got it mostly right in spite of a few issues. Running on treads is often done best in low revs, but the engine doesn't like low revs. There wasn't enough tension on the tracks, and the rubber nubs aligning the tracks with the wheels aren't substantial enough, so the tracks rolled off the wheels during hard cornering. And there are no brakes. Slowing down requires sawing at the wheel, which brakes the inside tread as the Ultratank starts to turn. Even so, the vehicle and the test were declared a success. The team will tune the engine, add doors and tweak the tracks, but according to YouTube's Russian translation, "everything is simply ideal." You can check out the entire build while awaiting updates on the next big changes, including a higher top speed: The Ultratank tops out at 31 miles per hour now, and AcademeG wants to double that.