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Bentley SUV sheds some camo

Bentley keeps itself busy and on our minds with ever-faster versions of the Continental family and even, most recently, of the Mulsanne. While a new coupe is said to be around the corner, the biggest project Crewe has going on at the moment is its new SUV. And this is our clearest look at it yet.
Spied with less camouflage than ever before while undergoing testing near the Nürburgring, Bentley's as-yet unnamed sport-ute is being based on the same new platform that will underpins the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and - if finally approved - the production version of the Lamborghini Urus concept.
Bentley's is sure to be one of the higher-end models to be based on that platform, opening up a new segment soon to be populated as well by the upcoming Maserati Levante, Range Rover Sport SVR and other potential ultra-high-end SUVs and crossovers from the likes of Land Rover, Aston Martin Lagonda and Daimler's restrategized Maybach.

Bentley EXP 9 F to be redesigned, renamed Falcon?

In concept form, the Bentley EXP 9 F had neither the styling nor the name to impress us when we first saw it earlier this year at the Geneva Motor Show, and while we already knew some sort of design change was imminent, we're unsurprisingly now hearing that a name change is also in the cards. Automobile Magazine is reporting that the eventual production Bentley SUV will get a complete redesign from what we saw in the EXP 9 F, and it will wear a new name as well: Falcon.
The article says that Luc Donckerwolke, Bentley's newly appointed director of design, is giving the SUV a complete redesign from the concept vehicle, which goes against what we last heard of the vehicle in August that a "radical redesign" was not in the cards. Donckerwolke has been on the design team at various Volkswagen Group automakers since 1992, helping to pen such memorable designs as the Lamborghini Gallardo and Murciélago, but now he is tasked with giving Bentley an SUV worthy of its lineup. Last we heard, the model could go into production in 2015, but there is no indication whether the Falcon will get three-row seating or a plug-in hybrid version as has been previously rumored.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.