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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley has built more than 20,000 Bentaygas in four years

It might not feel like it, but Bentley has been building an SUV for four years now. The Bentayga was introduced in 2015 and entered production at the beginning of 2016. Since then, the model's lineup has expanded to a range of six variants and numerous powertrain options. In total, Bentley has built more than 20,000 examples of the Bentayga, and demand does not appear to be dropping.  Like Rolls-Royce, Lamborghini, and Aston Martin, Bentley turned to the crossover and SUV market for a bump in sales, and the Bentayga has been a brand MVP ever since. Buyers have the choice between the Bentayga, Bentayga V8, Bentayga V8 Design Series, Bentayga Speed, Bentayga Diesel, and Bentayga Hybrid, as to ensure there's something for every type of buyer.  The launch powertrain in the Bentayga was a twin-turbocharged W12. It made a claimed 599 horsepower and 664 lb-ft of torque. At full blast, it is capable of running 0-60 mph in 4.0 seconds and tops out at 187 mph. Bentley topped those impressive numbers with the release of the Bentayga Speed. It too used a twin-turbocharged W12, but on those models, it made 623 horsepower. With a top speed of 190 mph, Bentley claims the Speed is the fastest SUV in the world.  Downgrading in engine size and power, the Bentayga V8 was unveiled in 2018 with a twin-turbocharged 4.0-liter eight-cylinder engine. It makes 542 horsepower and 568 lb-ft of torque, and with the foot to the ground, it can do the 0-60-mph scoot in 4.4 seconds. Top speed is capped at 180 mph. Bentley offers a Bentayga V8 Design Series for those searching for a more specialized look.  The other two options are the hybrid model or the diesel model. The diesel, which is not available in the U.S., has a triple-charged 4.0-liter V8 that produces 429 horsepower and 664 pound-feet of torque. The plug-in hybrid, Bentley's first foray into brand electrification, combines a 17.3 kWh lithium-ion battery pack, an electric motor, and a V6 engine. Together, the system makes a claimed 443 horsepower and 516 lb-ft of torque.   If those versions of the Bentayga were too bland, Bentley has also offered several special-editions of the questionably designed luxury off-roader. There was the Pikes Peak edition that commemorated the Bentley setting the Pikes Peak SUV record. There was a Stetson edition with Texas flair. And we can't forget our personal favorite: the Bentley Bentayga Falconry by Mulliner. Related Video:

Bentley Continental GT V8 and Toyota 4Runner | Autoblog Podcast #604

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder. First, they talk about driving the 2020 Bentley Continental GT V8 First Edition, followed by the 2020 Toyota 4Runner TRD Off-Road. Then they revive a format called "This or That," discussing the Jeep Wrangler vs. Gladiator, Subaru Forester vs. Outback, Mustang vs. Camaro vs. Challenger, and whether they'd rather spend $25,000 on a new or vintage car. They've got an update on a previous Spend My Money segment, and, finally, they help another listener pick a daily driver. Autoblog Podcast #604 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Bentley Continental GT V8 2020 Toyota 4Runner This or That: Jeep Gladiator or Jeep Wrangler Subaru Forester or Subaru Outback Ford Mustang, Chevy Camaro or Dodge Challenger Vintage car or new car Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Bentley Chevrolet Dodge Jeep Subaru Toyota Truck Coupe SUV Luxury Off-Road Vehicles Performance Classics