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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

BMW spied testing new Alpina B7

Just last month BMW released the 2016 7 Series, ushering in a new era for the Bavarian automaker's flagship luxury sedan. And fans of big European performance sedans know what that means: Yes, a V12 model to follow, and maybe an M Performance variant at some point in the future. But before that, we're getting a new Alpina B7. Spied leaving BMW's test center at the Nurburgring, this camouflaged prototype for the new B7 appears to be wearing Alpina's signature low-key visual enhancements. Those include a subtle aero kit and upgraded rolling stock. Though we're only looking at it from the outside, you can expect the interior to feature some similarly discreet upgrades as well. The bigger question is what Alpina will have done to the new 7 underneath the bodywork. The outgoing B7 packed a 4.4-liter twin-turbo V8 with 540 horsepower and nearly as much torque, netting a 0-60 time quoted at 4.3 seconds and an autobahn-crunching top speed of 194 miles per hour. Hardly a slouch, then, but the new Alpina B7 is tipped to pack 600 horsepower or more, which ought to give the high-powered, high-speed, and high-end likes of the Mercedes-AMG S63, Audi S8, Maserati Quattroporte, and Jaguar XJR a run for their considerable money. We smell a battle heating up amidst all that burning rubber and sumptuous leather.

BMW wants to expand DriveNow carsharing program to 25 new cities

Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not. BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people. Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.