Tx Rust Free 04 Bmw Z4 Roadster 2.5i Convertible 2-door 6 Cyl 2.5l 5 Speed Nice on 2040-cars

Auto blog

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Popular Mechanics Breakthrough Awards honors GM Super Cruise, BMW i3

Our friends at Popular Mechanics have announced the winners of their 2013 Breakthrough Awards, which honor innovations and new technologies in a variety of fields, ranging from medicine to electronics to space travel. Among the winners were a pair of automakers.
The BMW i3 was named one of PM's product breakthroughs, and while the diminutive city car has a range comparable to other electrics, Popular Mechanics was impressed the i3's use of carbon-fiber-reinforced plastic, which allows the i3 to tip the scales at just 2,800 pounds. But the i3's space-age materials wouldn't have been such a smash if it were priced beyond what the general public could afford. BMW's ability to offer a vehicle with such an advanced construction for around $42,000 (nearly half the price of the Cadillac ELR and only about $7,000 more than a Chevrolet Volt or Ford Focus Electric) is wildly impressive and speaks volumes about the future of ultra-light composites in the auto industry.
The other big winner comes from General Motors, which was named an Innovator this year for its semi-autonomous Super Cruise technology that's currently being tested on a Cadillac SRX. The technology, which we've reported on before, combines adaptive cruise control and lane centering into a super system that will allow hands-free driving under certain conditions.

2014 BMW 328d ready to burn oil in just four cylinders

Despite showing off the new 328d sedan in New Jersey yesterday, BMW though it only fair to bring the first four-cylinder diesel it will ever sell in the US to the New York Auto Show today as well. Unfortunately, the company remains vague about pertinent details like fuel economy and price, but we did hear again that the oil-burner will be capable of getting 45 miles per gallon on the highway. BMW's Oliver Ganser told AutoblogGreen, "We do not want to give out" the city or combined mpg ratings quite yet, but The New York Times got someone to estimate a fuel economy of mid-30s in the city.
The two-liter TwinPower turbocharged and direct injected engine and eight-speed automatic transmission (sorry, no manual will be available) put out 180 horsepower and 280 pound-feet of torque and should get the 328d up to 60 miles per hour in just over seven seconds. As we noted earlier, the 328d will be available with every option and trim level - like all-wheel drive - that other 3 Series models have in the US (transmission excepted) and should start at under $40,000 when it goes on sale this fall.
Officially, the 328b will be able to accept biodiesel blends up to B5 (or, just maybe B7), which is standard diesel with five (seven) percent biofuel. Read more about that and other aspects of the 328d here.