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Mystery shoppers love Infiniti, hate Tesla
Tue, Jul 12 2016Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study
BMW i8 customized by AC Schnitzer [w/video]
Thu, May 14 2015It may not enjoy the kind of factory support that Alpina does (let alone Munich's own M division), but as far as independent BMW tuners go, few have the kind of clout that AC Schnitzer does. Heck, it even won the DTM championship for BMW in its first year back in the series. And now the legendary Bimmer tuner has turned its attention to the i8. The list of Schnitzer's enhancements for the plug-in hybrid sports car is long, but perhaps wisely shies away from messing with the intricate powertrain. Instead the customization options focus on elements like the suspension, rolling stock, aero kit, and interior. AC Schnitzer has dropped the ride height by almost an inch at the front and 0.78 inches at the rear. It's fitted a set of 21-inch forged alloys with five split spokes and low-profile rubber to trim nearly ten pounds off the vehicle's unsprung weight while increasing its contact patch for better grip (albeit likely with higher rolling resistance). There's also a comprehensive rolling kit made of carbon fiber, including front spoiler elements, side skirts, and a rear wing that to our eye looks a little out of place on the i8, though individual customers may disagree. And the interior has been upgraded with aluminum pedals and velour floor mats. Of course customers will be able to pick and choose which elements they'd want to install on their hybrid vehicles, but you can check out the fully spec'd demonstrator in the high-resolution image gallery above and in the video below. (You just may want to turn down your speakers if you're not into German techno-pop.) Revolutionary Sporting Performance and Innovative Design The i8 by AC Schnitzer emphasises the strengths of the plug-in hybrid from Munich The BMW i8 is revolutionising its vehicle class as the first sports car to have the fuel consumption and emission values of a small car. Now thanks to AC Schnitzer, this revolution is being followed by another: the AC Schnitzer special equipment for the BMW i8 emphasises even more clearly the sporting performance and innovative design of the powerful, environmentally-friendly coupe. Lowered by 25 mm at the front and 20 mm at the rear, the i8 by AC Schnitzer hugs the tarmac more closely than the standard vehicle and can therefore develop maximum efficiency and dynamics on the road.
Company car offers in decline, but not at The Cheesecake Factory [w/poll]
Sat, 22 Jun 2013As businesses look to keep high-level employees happy, it seems that use of company cars can still be an effective method, although fewer companies are employing it. According to Businessweek, only about 25 percent of companies offer company vehicles as a perk, while less than half give allowances for employees to use their personal vehicles for work purposes.
The report says that one business still in the practice of handing out company cars is The Cheesecake Factory, which offers the benefit to top managers. And we're not talking about some econobox, either. The article indicates the restaurant chain hands out BMWs on a three-year basis - although the company's own report says that the type of vehicle "varies with the executive's level."
Still, we mostly agree with the article's conclusion that money is the best way to keep employees or attract new ones, even if a corporate car is a big perk. What do you think? Let us know, in the poll below, whether a company car could sway you to work for a certain company (not just the Cheesecake factory, where the "Glamburgers" portion of the menu alone is enough to keep a guy hanging around).
