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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Guess what BMW's '30 Years M3' special edition celebrates

It's anniversaries on top of anniversaries at BMW in 2016. The company celebrated its 100th year of existence at an elaborate celebration in March, last week we got a new hommage concept to mark five decades since the iconic 2002 debuted, and now, in time for the holiday weekend, there's this limited-edition M3. Wait, that's not what this holiday is for? This celebratory sports sedan gets the not-quite-grammatical name of "30 Years M3," which is totally grammatical when translated back into German ("30 Jahre M3"), and BMW plans to build just 500 of them for the whole world. We don't yet know how many will come to the US, but seeing as ours is one of BMW's larger markets, we are at least banking on "some." What makes it neat besides rarity? It comes with pretty much everything you can get on a standard M3, including the Competition package with its 444-horsepower engine tune, Adaptive M suspension, and Active M differential. To that it adds an M exhaust with black tips, the requisite dash plaque, shouty door sills, and unique "30 Years M3" badges on the fender gills. The interior has special seats with gray or blue inserts and stitched headrests, plus seat belts with M three-stripe trim. (And yes, the cars in the photos say "30 Jahre M3," but we already explained that, right?) And then there's the paint. It will be available in Macao Blue metallic, a color that was available for special order on the E30 M3. And if there's any car that deserves some celebration, it's the original M3. Happy 30th, neat car. Related Video:

Are you the next BMW X5?

Who knew that diecast model makers could be such a good source of leaks? Less than a month after a diecast model 2014 Mercedes-Benz CLA in China, someone overseas at Diecast Empire or Jadi Modelcraft could get a bath in boiling oil for leaking uncamouflaged images of the next-generation BMW X5.
Naturally, that assumes that this image from a brochure from a Jadi brochure is indeed the F15 BMW X5 - it was posted to Diecast Empire's Facebook page. In its favor, the lines all add up if we compare it to the most revealing spy shots we have of the coming crossover - the headlight corners, the metal trim separating the kidney grille from the opening just above the license plate, the cut of the swage line, and the fact that the model picture reveals all of the most important character pieces that BMW has kept covered.
There's something written on the door of the model image that isn't in the spy shots, but that could be an xDrive badge. We will see the genuine article soon enough and we'll know for sure. For now, we might have already seen its facsimile in miniature.