2006 Bmw 3.0i on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Watch the BMW i8 get wrung out on the Ring

Been wondering where the heck the reviews of the all-new, plug-in-hybrid BMW i8 have been? After all, the car isn't exactly new, having debuted in concept form way back in September of 2009. In August of last year, we even tested a prototype of the new supercar. Despite that, though, we still haven't gotten a crack at the actual vehicle that will be sold to the public.
Well, we're happy to tell you that we're currently testing the i8 and will have a proper review for you soon. If, however, you're just aching for some coverage of the low-slung plug-in, we have a short video of it in action around Germany's famed Nürburgring.
Despite it's three-cylinder, turbocharged gas engine, the i8 sounds pretty angry as it laps the Ring. That is, until it has a little bit of a breakdown. According to the guys that caught the car on video, it appeared the i8 had a minor brake issue, and was parked on the side of the track for a good 15 minutes, with the driver pumping the brakes. We should probably just take this as proof, then, that manufacturers are actually using the Ring for testing, and not just messing about.

Company car offers in decline, but not at The Cheesecake Factory [w/poll]

As businesses look to keep high-level employees happy, it seems that use of company cars can still be an effective method, although fewer companies are employing it. According to Businessweek, only about 25 percent of companies offer company vehicles as a perk, while less than half give allowances for employees to use their personal vehicles for work purposes.
The report says that one business still in the practice of handing out company cars is The Cheesecake Factory, which offers the benefit to top managers. And we're not talking about some econobox, either. The article indicates the restaurant chain hands out BMWs on a three-year basis - although the company's own report says that the type of vehicle "varies with the executive's level."
Still, we mostly agree with the article's conclusion that money is the best way to keep employees or attract new ones, even if a corporate car is a big perk. What do you think? Let us know, in the poll below, whether a company car could sway you to work for a certain company (not just the Cheesecake factory, where the "Glamburgers" portion of the menu alone is enough to keep a guy hanging around).