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BMW to offer carbon fiber wheels in a year or two

The Citroën SM sat on the first set of production glass fiber and resin wheels in 1972 when parent company Michelin developed the exotic hoops in order to take the SM rallying. It wasn't until 2008 that we got the first all-carbon-fiber wheel for passenger cars in the form of a prototype model from Weds Sports in Japan that remained a prototype. Australian company Carbon Revolution followed that a year later with its CR-9 all-CF wheel, first introduced on the Shelby Ultimate Aero and now available for independent purchase for about $15,000 per set. BMW could be the first OEM to offer entire wheels in carbon fiber reinforced plastic in two years.
The wheels - either all-CFRP or using a CFRP rim and alloy spokes - were shown off during BMW's Innovation Days in Munich and are products of the development work done on its i-branded cars. The full-CFRP wheel is 35-percent lighter than a forged alloy wheel, the hybrid alloy and CFRP wheel is 25-percent lighter, making for a decent drop in unsprung rotating weight. As demonstrators during a tech day the wheels aren't yet in the pipeline for production and EU approval, but an article in Auto Express claims that they could be on the market as soon as two years from now.
Other possible parts include a full carbon fiber steering wheel and propeller shaft, the latter of which is coming as a single-piece component on the new M3 and M4. BMW is also talking up its use of secondary carbon fiber - waste material from i3 and i8 production - that can be used for items like IP support structures, seat frames and spare wheels in place of traditional metals like aluminum and magnesium. There's an excerpt of the Innovation Day press release below with more details.

Autoblog Podcast #407

Episode #407 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Sebastian Blanco talk about the Michelin Challenge Bibendum, the Toyota Mirai, and the BMW 3 Series falling off the Car and Driver 10Best list. We start with what's in the Autoblog Garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #407: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Challenge Bibendum Toyota Mirai fuel cell 3 Series falls off Car and Driver 10Best list In The Autoblog Garage: 2015 Acura TLX 2015 Dodge Charger 392 Audi Prologue Concept Hosts: Dan Roth, Steven Ewing, Sebastian Blanco Runtime: 01:07:55 Rundown: Intro and Garage - 00:00 Challenge Bibendum - 18:32 Toyota Mirai - 28:20 C/D 10Best - 44:52 Q&A - 53:52 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Audi BMW Dodge Toyota toyota mirai challenge bibendum

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.