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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW X2 in the works?

BMW could bring yet another niche-busting product to the market in 2017 if a report form a forum is to be believed. According to the BMW X1 Forum of Bimmerpost, 2017 could see the debut of the BMW X2. Yes, X2.
Allegedly, this car will ride on the UKL platform, which is slated to underpin both the next-generation Mini Countryman and BMW X1. The X2, though, will play the role occupied by the X6 relative to the X5 - that means it'll be the same basic vehicle with a more sporting (i.e. less practical) roofline. The denizens of the forum claim the X2 will only be offered with xDrive all-wheel drive, and unlike the X6 and soon-to-arrive X4, it will be available in both three and five-door variants.
We reached out to BMW for comment, and got the typical "There's no plans as of right now" statement, although spokesman Dave Buchko did add that, "It's fun to speculate."

2018 BMW 3 Series spied looking cold as ice

The 3 Series is without question the single most important model line for BMW. So, despite the fact that it was just refreshed for 2016 with updates that sharpened its steering and suspension, you can bet that work is well underway on the next edition. These fresh spy shots show just how far into the development process BMW has gotten as engineers test the model in the harsh conditions of the arctic. Camouflage hides on lot on this 3 Series, but we can still see that the nose appears to take cues from the latest 7 Series. Even through the swirling wrap, you can spot shapely headlights that flow into the long, narrow kidney grille. In profile, the sedan retains the proportions of the current model, with a longish hood and short rear deck. Around back, big, round taillights protrude outward, but these somewhat garish pieces might be development parts that don't reflect the final design. BMW reportedly uses the codename G20 for the next-gen 3 Series and plans to make the new model wider and with a longer wheelbase to create a larger passenger compartment. Even with the dimension stretch, weight could drop thanks to lighter materials. We expect that BMW will continue to offer a vast range of powertrains, and rumors hint the future M3 might use a plug-in hybrid system to boost power and lower emissions. Expect to see the updated 3 Series debut around 2018, according to our spies. Related Video: