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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Bangle urges auto design shakeup, says industry not innovating

Controversial designer Chris Bangle, the man behind the notorious E65 BMW 7-Series "Bangle Butt," has some rather sharp criticism for the current crop of automotive designers in an upcoming full-length interview with Automotive News Europe. The preview, posted on Automotive News, details parts of the interview, with the always vocal Bangle lamenting the state of modern automotive design.
"Even concept cars today simply anticipate the next production model coming down the line. Is this innovation? No. And at the end of the day this is what's preventing car design from moving into a new era." Controversial as Bangle's design philosophy may be, we can't help but think he has a point. His so-called "flame surfacing" at BMW and other stylistic elements had a huge influence on modern automotive design, although as the years have passed, there hasn't been much innovation on the same scale.
Interestingly, Bangle also mentions that he's been courted by a few manufacturers that wanted to install the American as the head of their design teams. He's flatly rejected them, telling ANE, "It's not something you can do part time, you have to do it with all your heart and soul or you're going to get it wrong."

2016 BMW X4 M40i Quick Spin

There's only so much you can do to disguise the SUV-ness of a crossover. The physics are simply against it. Essentially a jacked-up wagon, the X4 is heavier and has a higher center of gravity than a 3 Series longroof. No matter how many badges or what sort of fancy suspension you throw at it, you can't defy the essential laws that govern the mechanics of the universe. This isn't to say that BMW is standing in the surf, ordering the waves to roll backward. The X4 is a valiant, if misguided effort, in injecting some sportiness into a very niche vehicle. The X6 M, a "full" M Division offering, does a decent job at this: it's quick like a rocket-assisted hippopotamus, and uses some black magic to stay planted. The X4 M40i, a less-full-blown M Performance model, is less dramatic, and less compelling. Here's the operating theory: this crossover won't sell on its dynamic charms, however superior to its X4 xDrive28i and xDrive35i siblings. It'll sell because it's the top of the X4 heap, the most expensive of the three ($58,795!), and with the most "M" badges. Anyone looking for utility and strong handling dynamics should examine a 3 Series xDrive Sports Wagon with the M Sport Package and the $700 Adaptive M Suspension, pocket the $10k, and marvel at the size and shape of the cargo area. Driving Notes: This is the same engine as seen in the brand new M2, making 355 horsepower and 343 pound-feet of torque in this application. That's 10 hp down from the M2. There's lots of torque, and with an intentional stab of the go-pedal, this X4 will scoot. The eight-speed auto is great heading through the ratio range – its shifts are swift and sharp. The paddles will hold gears to redline in manual mode, but would you really want to? We ignored them. The adaptive dampers have their work cut out for them. This is a 4,235-pound vehicle – a full 340 pounds heavier than a diesel, all-wheel-drive, 3 Series Sports Wagon, and 7.6 inches taller – and this is where physics comes into play. Slalom-like quick corners produce an uncomfortable jacking effect as the outer wheels unload and transfer weight to the other side. It handles well, for a hippo. Since hustling the X4 M40i is possible but not all that rewarding, know that it's very pleasant in Comfort mode. The extra oomph is realized as a thick, broad, rich torque band, and that's never a bad thing around town. It's nicely dampened in Comfort, without much wallow.