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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW, Hyundai score big in JD Power's first Tech Experience Index

While automakers are quick to brag about winning a JD Power Initial Quality Study award, the reality, as we've pointed out before, is that these ratings are somewhat misleading, since IQS doesn't necessarily distinguish genuine quality issues. JD Power's new Tech Experience Index aims to solve that problem. The new metric takes the same 90-day approach as IQS but focuses exclusively on technology – collision protection, comfort and convenience, driving assistance, entertainment and connectivity, navigation, and smartphone mirroring. It splits the industry up into just seven segments, based loosely on size, which is why the Chevrolet Camaro is in the same division (mid-size) as Kia Sorento and the Mercedes-Benz GLE-Class is in the same segment as the Hyundai Genesis (mid-size premium). It makes for some screwy bedfellows, to be sure. Still, splitting tech experience away from initial quality should allow customers to make more informed and intelligent decisions when buying new vehicles. In the inaugural study, respondents listed BMW and Hyundai as the big winners, with two segment awards – the 2 Series for small premium and the 4 Series for compact premium, and the Genesis for mid-size premium and Tucson for small segment. The Chevrolet Camaro (midsize), Kia Forte (compact), and Nissan Maxima (large) scored individual wins. Ford also had a surprising hit with the Lincoln MKC, which ranked third in the compact premium segment behind the 4 Series and Lexus IS. This is a coup for the Blue Oval, whose woeful MyFord Touch systems made the brand a victim of the IQS' flaws in the early 2010s. But Ford and other automakers might not want to celebrate just yet. According to JD Power, there's still a lot of room for improvement – navigation systems were the lowest-rated piece of tech in the study. Instead, customers repeatedly saluted collision-avoidance and safety systems, giving the category the best marks of the study and listing blind-spot monitoring and backup cameras as two must-have features – 96 percent of respondents said they wanted those two systems in their next vehicle. But this isn't really a surprise. Implementation of safety systems from brand to brand is similar, and they don't require any input from users, unlike navigation and infotainment systems which are frustratingly deep.

Upgraded BMW 230i and M240i get more power, new badges

A few months ago, we got our hands on a report that claimed that BMW would ditch the 28i and 35i monikers for both the 2 and 3 Series. BMW already dropped the 335i designation in favor of the 340i badge, but the 328i is still hanging around. In the 2017 2 Series, the old badges are out. Meet the new 2017 230i and M240i, in both coupe and convertible flavors. If you're already confused about all the badge changes, here's the important part: the 2.0-liter inline-four and the 3.0-liter inline-six, both turbocharged, get more power than the engines in their 2016 counterparts. The 230i will get 248 horsepower and 258 lb-ft of torque, and be smoother than before. Those are increases of eight hp and three lb-ft of torque over the 2016 model. The M240i replaces the M235i. There's more power here, too: 335 hp and 369 lb-ft of torque, available from 1,520 rpm to 4,500 rpm. Those are increases of 15 hp and 39 lb-ft of torque, by the way. All-wheel-drive models are eight-speed automatic-only; a six-speed manual is a no-cost option on the 230i, and available on the M240i. These models will launch later this summer, and pricing will be available closer to that time. We reached out to a BMW spokesperson for a better understanding of what hardware and software changes are responsible for the increased output, but this information isn't yet available. Related Video: BMW Convertible Coupe Luxury Performance 2 series bmw m240i bmw 230i