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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

BMW won't build M4 Gran Coupe

Over the last few years, it feels like BMW has looked at its lineup and decided to offer a vehicle in every possible segment that it can find, no matter how small. The company is finally showing some restraint, though, at least when it comes to the high performance M division. For example, don't expect to see an M4 Gran Coupe at your local BMW dealer in the future.
M GmbH sales chief Jörg Bartels told Cars Guide in Australia, "It was definitely considered, but there is no plan to build an M4 Gran Coupe." The sport sedan just wouldn't make financial sense, he said. BMW already builds the M3 and M4 at separate factories, adding a third for such a niche model would be too much. Plus, the M3 already fills out the segment.
If you wanted an M model with a bit more storage space in the back, Bartels dashed those dreams, as well. He said that there isn't an M3 Gran Turismo hatchback in the pipeline, either.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.