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BMW confirms new Mexican plant

After over a year of speculation, BMW is finally officially announcing that it's building a factory in Mexico. The new plant will cost the German automaker roughly $1 billion US and will have a capacity of about 150,000 vehicles a year when complete. However, production won't begin there until 2019.
The new factory is being built near the city of San Luis Potosí, Mexico, with plans to employ about 1,500 people. Unfortunately, BMW is still mum about which models it's producing south of the border. Earlier rumors indicated the possibility of the 3 Series, 1 Series and maybe even Mini models there.
BMW says Mexico's multiple free trade agreements are a major factor in the choice of location of the plant. They make it possible for the automaker to ship models more cheaply to North America, parts of South America and the European Union. "The Americas are among the most important growth markets for the BMW Group. We are continuing our strategy of 'production follows the market,'" said Harald Krueger, the board's head of production, in the company's official announcement.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW 2 Series Active Tourer pulls its way onto the stage

We know what you might be thinking: here comes another BMW with yet another kind of roofline. Only this isn't just another BMW. It's the first front-drive BMW, and the first time we've ever seen it in person.
That model, of course, is the new 2 Series Active Tourer, debuting here in Geneva as the production version of the Concept Active Tourer and the beefier Concept Active Tourer Outdoor that followed. It shares about as much with the 2 Series Coupe as a jelly donut, but takes BMW into a new market segment - that of the high-roofed hatchback (or micro-minivan, depending on your perspective) occupied by the likes of the Mercedes-Benz B-Class and Volkswagen Golf Sportsvan.
Power comes from a choice of 1.5-liter turbo three, 2.0-liter turbo four or 2.0-liter turbodiesel - but aside from the forced-induction engines what they all the versions have in common is what makes the 2 Series Active Tourer newsworthy: they all sit up front, driving the front wheels. It's an idea BMW purists might not appreciate, but one we'd all better get used to just the same.