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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Reveal of next-gen BMW 7 Series set for June 10

Executive vice presidents of the world, your next sedan is debuting in just a few days. BMW is finally taking the wraps off the next-gen 7 Series on June 10, and the Bavarian brand's teaser video provides a few early hints about the high-class model. Highlighting a 750Li, the camera in the teaser swoops around the sedan to show off its laser headlights. The badge for BMW's Carbon Core also gets some of the limelight here to proclaim the extensive use of carbon-fiber-reinforced plastic. This clip doesn't give much more away, though. However, BMW has already spilled the beans about some of the other futuristic features for the new 7 Series in an earlier tease. The sedan is essentially a rolling technological showcase and offers functions like remote-controlled parking that's run from the key fob. Inside, using the infotainment system is possible with three-dimensional gesture control by waving your hand in the air in the right area. The extensive amount of CFRP in the passenger cell also helps save 287 pounds over the previous generation. If buyers are really looking for opulence, they can also reportedly order a massive, panoramic glass roof and a leather-covered engine cover. Expect a full rundown of all of the 7 Series' lavish features when the sedan debuts.

BMW bringing 9 Series concept to Beijing

It appears that BMW is ready to take another step upmarket with a new concept flagship luxury sedan at the Beijing Motor Show at the end of April. The showcar is said to preview the company's rumored 9 Series, a sedan that would be positioned against top trims of the Mercedes-Benz S-Class, like the rumored S600 Maybach.
According to Automotive News Europe, the concept sedan wears styling language adapted from the curvaceous BMW Pininfarina Gran Lusso Coupe (pictured above) shown at the 2013 Villa d'Este Concours d'Elegance in May. It rides on BMW's new, modular platform - codenamed G11 - for the company's largest cars, an architecture also expected to be shared with the next 7 Series and future Rolls-Royce vehicles. It's rumored to bring the weight of the 7 closer to the 5 Series, which would be several hundred pounds lighter when comparing the base models of both current vehicles. We spotted the next-gen 7 Series testing over a year ago, and both it and the 9 Series are expected to go on sale in 2016.
Unfortunately, at the moment there is no official information about the concept. "We don't have any official news yet on anything in Beijing," Julian Arguelles, BMW USA spokesperson, tells Autoblog. However, it's heartening to think that BMW might be adapting the gorgeous shape of the Gran Lusso for production.