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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

American motorcycle brands most satisfying, Japanese most reliable, says Consumer Reports

Consumer Reports started tracking motorcycle reliability last year through its regular reader survey, just like the magazine's well-known auto guide. For the 2015 edition, CR now has data on over 12,300 bikes, compared to 4,680 in 2014, and the extra info means it can include more brands, like Suzuki, Triumph and Can-Am, to the list. However, the final results remain largely the same. As with last year, Japanese bikes are the best choice for buyers who prioritize reliability. Yamaha comes out on top yet again and is followed by Suzuki, Kawasaki and Honda. Victory and Harley-Davidson hold the middle of the list, and the European cycles from Triumph, Ducati and BMW sit at the bottom. The major outlier in this regional distinction is the Can-Am Spyder from Canada's Bombardier Recreational Products that comes in dead last in the dependability survey. Still, even the most dependable model is occasionally going to break, and the average repair bill across all brands is $342, according to CR's readers. Kawasakis are the cheapest to keep on the road at a median of $269 for fixes, versus BMW as the most expensive at $455. Through all of the companies, electrical gremlins are the most common issue, causing 24 percent of problems, but faults with the cooling system, pistons or transmission are the smallest concerns at 4 percent each. While Japanese cycles might be the easiest to keep on the road, they aren't the most beloved by riders. In CR's gauge of satisfaction, the Americans reign supreme. Victory owners love their bikes the most with 80 percent reporting that they would buy another. Harley riders are known for having a close bond to the company's models, and the brand comes in second with 72 percent. Finally, Honda rounds out the top three at 70 percent. Head over to Consumer Reports to see more results. News Source: Consumer ReportsImage Credit: Toby Brusseau / AP Photo BMW Honda Suzuki Motorcycle Ducati bike victory

BMW i3 Shadow Sport limited edition opens a moon roof on US

Here's a bit of news for a quarter-million dollars. BMW is bringing a special edition i3 called Shadow Sport to the US for the 2016 model year. That tag refers to the special-edition Bimmers that come equipped with a moon roof, which before this was unavailable in the US. But only 50 lucky folks will get them. The Shadow Sport edition comes with a few other goodies, too, including "fluid" black paint, 19-inch alloy wheels, custom-trim interior and sport-tuned suspension, though there are no changes in the electric motor or performance. That means the same single-charge range of 81 miles, the same 0-60 miles per hour acceleration time of seven seconds flat and the same top speed of 93 miles per hour. If you experience a little slower speed and a little shorter single-charge range because you're spending too much time looking out of the moon roof, that's on you. The catch is that the model won't be available for the i3 vehicles with the gas-powered range extender, i.e. the i3 REx. The Shadow Sport will also have a price of $47,400, or $5,000 more than the base model i3. BMW's Dave Buchko told AutoblogGreen that all 50 Shadow Sports have been sold, with the first 40 selling out in the first hour or so of availability. The Shadow Sport is on display at the Los Angeles Auto Show this week. Through the first 10 months of the year, BMW sold 8,879 i3 vehicles, which was double year-earlier figures. Last month alone, though, things weren't as rosy, as October i3 sales declined 15 percent from a year earlier to 986 units. There's more information at the bottom of BMW's LA Show press release, below. BMW at the 2015 Los Angeles Auto Show: Making its North American Premier, BMW will showcase the all-new BMW 7 Series, all-new BMW 3 Series eDrive, all-new BMW X1 and the exclusive motorsport inspired BMW M4 GTS. BMW i will premiere BMW Laser Light, available for the first time in the US, as well as the limited edition BMW i3 Shadow Sport, featuring exclusive exterior paint color and interior design, moonroof and sport tuned suspension. Woodcliff Lake, N.J.: November 17, 2015 12:00 pm EDT /9:00 am PDT... The all-new BMW 3 Series eDrive, BMW M4 GTS, BMW X1 and the BMW 7 Series will make their North American debuts at the 2015 Los Angeles Auto Show held at the Los Angeles Convention Center. In addition, BMW will feature the eDrive BMW X5 xDrive40e as well as the high-performance BMW i8, the all-electric BMW i3 and other BMW models at the BMW display.