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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2015 BMW 4 Series Gran Coupe might be a better 3 Series sedan

At BMW, there really is something for everyone these days. Just take a look at the massive 3 Series/4 Series range - you can have a sedan, coupe, convertible, wagon, or funky-backed Gran Turismo. And now, with the introduction of the 2015 4 Series Gran Coupe, you can have another seda... err, hatchback, actually. But perhaps, a better one.
Compared to the 3 Series sedan, the 4 Series Gran Coupe is both longer and wider by about half an inch, but is shorter in overall height by an inch and a half. Honestly, to our eyes, it looks a little better than the 3 Series, too, what with its longer roofline, more sculpted rear haunches and lower stance. Full interior volume specs for the 4GC aren't available as of this writing, but we expect them to be roughly the same as the 3 Series, perhaps with a small decrease in headroom and rear legroom. Trunk space, at 17 cubic feet, matches the 3 Series sedan, and because the 4GC actually uses a hatchback design, it should be easier to access.
Powertrains are completely carryover from the rest of the 3/4 Series range. The 428i uses BMW's well-liked 2.0-liter turbocharged inline-four with 240 horsepower and 255 pound-feet of torque, and the 435i is fitted with the company's 3.0-liter turbo-six, good for 300 hp and 300 lb-ft. An eight-speed automatic is the only transmission available in the US with either model and rear-wheel drive is standard. Only the 428i can be had with BMW's xDrive all-wheel-drive system, and interestingly, the 428i Gran Coupe is actually expected to be more fuel-efficient than its 3 Series sedan counterpart. The GC is estimated to return 23/35 miles per gallon city/highway, compared to the 23/33 mpg in the 328i sedan. The 435i Gran Coupe should achieve the same 22/32 mpg ratings as the 335i sedan.

BMW working on X2 crossover

Like the rest of the auto industry, BMW is going wild for crossovers, and the company's North American boss is wishing for supply to sell even more vehicles in the segment. It looks like the Bavarian brand is ready to feed all of this demand because the X2 reportedly has the green light for production, according to unnamed insiders speaking to Autocar. As its name suggests in BMW parlance, the X2 would be a five-door, high-style, coupe-like CUV that would be a smaller take on the X4 and X6. While these models aren't necessarily paragons of aesthetic beauty in the brand's lineup, their development is partially subsidized by other vehicles. The X2 reportedly shares drivetrains, electrical systems, and a platform with the next-gen, front-wheel drive X1 (pictured above). Sales in the UK at least could begin as soon as the second half of 2017, according to Autocar, and an M Performance version boasting up to 300 horsepower might even join the lineup in 2018. "We're finalizing the first prototypes now," a source said to Autocar, and a concept should preview the design before release, possibly at next year's Geneva Motor Show. BMW trademarked the X2 name in 2012, and rumors have continued to arise about it since then, including a possible design sketch. Related Video: