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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

The Bilenkin Vintage is a retro-Russian coachbuilt BMW

If you want to add some retro Russian style to your E92 BMW 3 Series, the coachbuilt Vintage by Bilenkin Classic Cars is probably your best (and only) option. The coupe's shape takes inspiration from vehicles of the Communist era, but this bespoke machine's design gets even crazier on the inside. The company's website shows that Bilenkin already has experience restoring classic cars, but this design. That experience is on display here. The stylists do a masterful job of hiding the BMW donor at the front, and the two big headlights and low-mounted, chrome bumper seem to take inspiration from old Volgas. In a fantastic touch, lengths of chrome also run through the door handles down the side to accentuate the rear. The back might be the styling's best angle because of the way the fins step down over two tiers to create the taillights. While the exterior focuses on mixing vintage looks with modern underpinnings, the interior cossets the occupants in opulent trim that features gold and diamonds. Bilenkin upholsters one example in its photos (above right) with paisley fabric, teal trim, and a frosted gearshift. The company also has one with a more traditional look that combines brown leather, wood, and crimson carpets. The Vintage recently debuted at the 2015 Dubai International Motor Show, but Bilenkin doesn't go into much detail about the vehicle's mechanical specs. According to the company's site, "it is intended to embody elegance and style along with the principle 'Sheer Driving Pleasure.'" The retro design certainly achieves the first part of that goal, while the BMW bones probably deliver the latter as well.