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BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

The 2016 BMW M2 is a steroid-addled M235i [UPDATE]

UPDATE: As it turns out, BMW mixed up the weight specs in the official press materials. We spoke to BMW for confirmation, and the manual M2 weighs 3,450 pounds, the DCT car weighs 3,505. We've updated the text to reflect this. If you're looking for a featherweight M235i, you'll be disappointed. The extra power and goodies are offset by negligible weight savings. When we first got behind the wheel of the M235i early last year, BMW was quick to point out the spiritual link between the small quasi-M car and its ancestors, the 2002 Turbo and the E30 M3, but we couldn't help but think fondly of the more potent 1M Coupe. And while the M235i got a lot of things right, its weight and price took some of the shine off it. But more importantly, the intangibles that those older BMWs nailed was somewhat lacking in the M235i – while fun, it was somewhat distant, unlike the visceral 1M. Until we drive the 2016 BMW M2, those intangibles will remain intangible. But on paper, the M2 looks to be a super-M235i, buffed up with M goodies like an active rear differential and lightened suspension components. But if you're looking for a featherweight M235i, you'll be disappointed. The extra power and goodies are offset by negligible weight savings. With the manual it weighs 3,450 pounds, an 85-pound reduction. With the DCT, it's a wash at 3,505 pounds. At least the M2 looks like a proper M car. The side bodywork swells 2.1 inches up front and 3.1 inches in the rear to accommodate wide 19-inch forged wheels wrapped in Michelin Pilot Super Sport tires. The front end takes the M235i theme (itself an adrenaline-injected version of lesser 2 Series cars) and adds steroidal menace, with the expected larger intakes to feed the extra engine radiator. Out back, there's a diffuser in the rear tray that the M235i lacks, and the scallops that incorporate the taillights plainly telegraph the extra rear width. It's the M4's handsome younger sibling. Like the M235i to which its clearly related, the heart of the M2 is a 3.0-liter inline-six that inhales through a TwinScroll exhaust manifold-integrated turbocharger. High-precision direct injection, Double-VANOS, and Valvetronic are all present and accounted for, with some M goodies like pistons and crank bearings trickling down from the M3 and M4. The result is 365 horsepower at 6,500 rpm and 343 pound-feet of torque available from as low as 1,400 rpm.