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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW denies collaborating on Apple Car

BMW and Apple already have a few possible partnerships coming in the future. For example, the Bavarian brand is likely using CarPlay at some point, and there may be an Apple Watch app for the i3 and i8 eventually, too. However, there is absolutely no plan for the German company to collaborate on the oft-rumored Apple car, the automaker says. The rumor of this shared development first cropped up in the German magazine Auto Motor und Sport, according to Reuters. The report claimed that the Apple cars could be sold from Apple Stores but serviced at BMW dealers. "We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles. Developing or building a car is not a topic of these discussions," said a BMW spokesperson responding to the allegations to Reuters. The Apple car has been a scorching hot topic as of late. The tech giant reportedly has assigned around 200 people to the project, including former employees from Tesla and A123 Systems. The EV model could be ready as soon as 2020, according to some stories. This latest collaboration rumor seems especially dubious when you consider BMW's investments to develop the i3 and i8, though. With more models possibly on the way, it doesn't seem to make much sense to take on a development partner so late in the game. Last year, there were similar stories about a deal between the automaker and Tesla, which were also dismissed.

BMW may show off autonomous concept at 100th anniversary

BMW celebrates its 100th birthday in 2016, and the brand might mark the occasion by showing a concept with a nearly production-ready autonomous system, according to Autocar. Company sales and marketing boss Ian Robertson hinted that the automaker could be close to introducing the next-gen tech. "We've reached the 'feet off' phase of autonomy, and now we're in the 'hands off' and 'eyes off' phase, but only for brief periods," Robertson told Autocar. He thinks fully autonomous driving could be possible in 15 years because the company needs to work out how to make it safe. In addition to talking about autonomous tech, Robertson said the company's March 7th centenary would focus the future. "There will be some products we will share," he told Autocar. "Maybe what I've been alluding to will be the direction of that." BMW has tested autonomous technology for years and already impressively showed an M235i that could drift by itself. An i3 (pictured above) was even able to park without driver assistance in a multi-story garage at CES last year. Recent rumors about Google's piloted ridesharing service suggest this could be the perfect time for the German automaker to take the next step. BMW's bigger challenge could be determining how much autonomous ability to give drivers. Tesla might soon reduce features from its Autopilot system because a few owners aren't responsible enough to use the tech safely. California also proposed regulations that could limit the capabilities of driverless vehicles. Related Video: