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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Alpina introduces new B5 Biturbo with 600 horsepower

If the BMW M5 is not enough for you, Alpina created the new B5 Biturbo. Where the factory M5 packs 560 horsepower, the B5 has 600. But even more impressive is the B5 Biturbo bests the M5's 500 pound-feet of torque with 590 of its own. That beats the 15-hp boost from the M5's Competition Package and matches the power of the limited 30 Yahre edition - but with more torque. All that muscle and twist is produced by Alpina's own version of BMW's 4.4-liter twin-turbo V8, mated to an eight-speed automatic transmission instead of a seven-speed dual-clutch gearbox. The result is a 0-62 time quoted at 4.2 seconds, besting the M5 by a tenth. The top speed is also unlocked from 155 miles per hour to 204 – which may be entirely hypothetical for most of us, but could make all the difference for those who regularly commute along the Autobahn. Of course Alpina didn't tinker with the engine and leave it at that. It also customized the suspension, rolling stock, aero kit, and interior, and fitted a mechanical limited-slip differential built by Drexler Motor Sport. But perhaps the best part of all is that the Alpina B5 is also available as a wagon. That makes this modified Bimmer one of the best have-your-cake/eat-it-too propositions we could ever ask for. Featured Gallery 2016 BMW Alpina B5 Biturbo News Source: Alpina Aftermarket BMW Wagon Luxury Performance Sedan alpina alpina b5 biturbo

Six luxury-car features I'm ashamed to admit I love

A hot compress felt wonderful on my sore back. The methodical kneading of my shoulder blades loosened the knots that formed over several hours of driving. The Swedish-style pulses firing into my lumbar region released more tension.
I wasn't getting a much-needed massage following a recent road trip. I was getting it during the road trip.
I grew up riding in the back seat of a 1976 Chevy Nova. But once you use these lux features, it's easy to go soft.