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BMW of San Diego, 5090 Kearny Mesa Rd, San Diego, CA 92111

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Watch the trailer for Locke, a movie that takes place entirely in BMW's X5

Fri, 21 Feb 2014

It's no surprise that driving can be incredibly stressful. You're basically trapped in a metal box, and until fairly recently, your ability to communicate with the outside world beyond the toot of a horn or a rolled-down window was all but nonexistent. Locke, a new film starring actor Tom Hardy (best known for his role as Bane in the Batman movie Dark Knight Rises), capitalizes on that feeling of isolation and stress by setting the entire movie in a BMW X5.
Locke is written and directed by Steven Knight, author of Eastern Promises, and the trailer shows Hardy's character being put under increasingly intense emotional stress as he drives along in his Bimmer. We don't know much more than that, as the 90-second trailer really doesn't give away much.
The film premiered at last year's Venice Film Festival, and reviews are available that tell more about the story, but we don't believe in spoilers. It's poised to hit theaters in the UK on April 18 and the US on April 25. The trailer reminds us of a far more artistic take on Steven Spielberg's 1971 movie, Duel and has our interest piqued. Scroll down to watch the trailer, but consider yourself warned, there's a brief moment of profanity.

Gus Van Sant casts the BMW i8 in soft light

Sun, 18 May 2014

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW i8 will be first production car to use Gorilla Glass

Wed, 07 Aug 2013

What do smartphones and the BMW i8 have in common? Glass. Scratch-resistant Gorilla Glass, that is. The i8 will be the first production car to use the chemically hardened material, which is more durable, lighter and provides more sound deadening than conventional laminated automotive glass. We thought it would be a natural replacement for windshields, but, according to Autoweek, BMW said it will be used for the rear window for sound deadening purposes. The Gorilla Glass will still be laminated, with two 0.7mm thick layers of it sandwiching an acoustic sheet, reports Autoevolution.
BMW reportedly claims the i8 will weigh less than 3,285 pounds, and to offset the heavy hybrid powertrain to reach that goal the automaker has implemented lightweight materials normally not found in mass-production automobiles. With a carbon fiber reinforced plastic (CFRP) monocoque used for both the (relatively) pedestrian i3 and the upscale i8, it's not surprising BMW was also the first to jump onto Gorilla Glass, especially given the timing of a report that a high-end automaker would introduce it within the year.
Be sure to check out our First Drive review of the i8 to see if BMW's newest sports car is living up to the hype.