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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW i8 headed to Frankfurt

According to Edmunds, BMW will reveal its production i8 hybrid sports car at the Frankfurt Motor Show next month. The i8 is the second vehicle to come from the automaker's new "i" initiative, following the debut of the smaller i3 hatchback last month.
The BMW i8 makes its debut nearly four years after the original Vision EfficientDynamics concept bowed at the Frankfurt expo in 2009. The production car is expected to use a 1.5-liter three-cylinder engine that drives the rear wheels, coupled to an electric motor that drives the front wheels. Combined output is said to be something like 393 horsepower and 406 pound-feet of torque, based on our earlier reports. The i8 is also expected to be very light, with curb weight coming in somewhere around 3,125 pounds. Finally, the i8 is said to have a pure electric range of 20 miles, and should be able to hit 62 miles per hour in just under five seconds.
Other publications had the chance to ride along in the i8 (in prototype form) and came away impressed. We're hoping we'll feel the same when the car officially goes on sale sometime in early 2014. Stay tuned for more at the i8's official unveiling in just a few weeks.

BMW 1 Series GT morphs into production-spec 225i Active Tourer

Based on the effort - and money - BMW is spending to break off the coupes and convertibles in its lineup as even-numbered models (like the new 2 Series and 4 Series), we figured the production version of the 2012 Concept Active Tourer was a lock to wear the 1 Series GT name. These spy shots paint a different picture, however, as they show the car seemingly in full showroom-ready trim during a photo shoot, wearing the 225i name indicating that it will be in the 2 Series family.
While it's still very possible that this badging is the final bit of trickery for disguising the front-wheel-drive 1 Series GT, the hatchback itself appears to be the real deal. Aside from new fascias, a smaller grille and slightly different lights, the styling of this "225i" stayed pretty true to the Concept Active Tourer. Thanks to our long-lensed photographer, we also get a brief glimpse inside the hatchback, which reveals a two-tiered instrument panel layout including the free-standing navigation display that is similar to the concept car.
Regardless of what name this new model will wear, expect it to be unveiled at next year's Geneva Motor Show in March before arriving in the US sometime in 2015.