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BMW showcases M2, M4 with M Performance Parts at SEMA

The halls of the Las Vegas Convention Center may be filled this week primarily with customized automobiles from one side of the Pacific or another. But that's not to say that European automakers can't come out to play too. Take these two custom rides from BMW, for example. They're each based on Munich's latest performance coupes, but taken further with the addition of extra M Performance parts. The larger, more potent, and more thoroughly revised of the two is based on the M4. For the SEMA show, the Bavarian automaker has fitted it with a carbon aero kit including new front elements, diffuser, and spoiler, as well as wing mirror caps. The side sills are done in plastic, and the grilles have been blacked out. The whole thing rides on a lowered coilover suspension, and features a new two-mode stainless-steel exhaust system with titanium silencer and carbon tips. Meanwhile, the interior is trimmed out in carbon fiber and Alcantara with new a steering wheel, shifter, pedals, and LED door projectors. The SEMA show also presents BMW with the opportunity to present its first M Performance parts for the new M2 coupe. The smaller model has been decked out with new grilles, carbon rear spoiler and mirror caps, as well as new suspension components and exhaust. The interior has similarly been done up with new control surfaces, carbon accents and Alcantara trim. Related Video: BMW at SEMA 2015. 03.11.2015 The Speciality Equipment Market Association (SEMA) in Las Vegas (Nevada, USA) is regarded worldwide as the leading trade show for customisation and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year's SEMA show from November 3rd to 6th 2015, BMW presents a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupe as well as the first BMW M Performance Parts for the new BMW M2 Coupe. What is more, the new "M Performance" inscription in dynamic technical design is to be seen on selected parts. The inscription reflects the increased dynamic flair of BMW M Performance as well as underscoring the essential functional orientation of all BMW M Performance Parts. Evidence of this is also to be seen in the new, extremely sporty parts and components with which BMW has fitted the demonstration vehicle.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i3 misses top Euro safety rating [w/videos]

The Euro NCAP just tested a recent batch of new cars including the 2014 BMW i3, and the EV Bimmer scored less-than-perfect results. Though not horrible, BMW's all-electric/range-extended i3 was given a four-star (out of five possible) crash rating due to concerns with front-occupant whiplash and side-impact protection.
Based on the crash results, the BMW provided suitable protection for occupants in the frontal, side barrier, pedestrian and child-seat tests, but the i3 was tripped up when it came to the more severe side pole test and the rear-impact test. The pole test showed protection to the chest of the test dummy was "weak," and the front seats only provided "marginal" protection against whiplash for front passengers. Scroll down to watch two videos released by the Euro NCAP of the i3 being tested.