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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Mercedes says it's tops in luxury sales for 2012, not BMW

It turns out that Mercedes-Benz North America has legitimate claim to being the top selling luxury nameplate in the US in 2012.
While sources such as Autodata had put BMW in the top spot, registration data from R.L. Polk shows that Mercedes customers registering new vehicles topped the Bavarian automaker in the most recent calendar year. Polk says Benz posted 274,123 registrations, compared with BMW's 268,498.
In terms of sales posted, BMW had bested Benz 281,460 to 274,134. But sales are recorded somewhat inconsistently from automaker to automaker. Some book the sales as soon as they are shipped from factory to dealer. There is perennial gamesmanship between the two German rivals, and the sales numbers suggest that BMW pushed out some extra sheetmetal to dealers in the last four weeks of the year.

BMW tests M Lap Timer App with M4 Coupe at Brands Hatch

The 2015 BMW M4 looks to include all the necessary ingredients to offer dynamite driving experience. It's an M car after all. But in today's constantly connected world, the experience of hurtling a car around a track isn't always enough.
We want data, and while there are some solid telemetry apps available for smartphones (notably Harry's GPS LapTimer), manufacturers have been a bit slower to develop their own dedicated mobile telemetry trackers for their performance cars. With the new M4, though, BMW is taking the plunge, allowing drivers to track their lap progress through a new app, creatively called the M Lap Timer.
To show off the program, BMW has recruited touring car racer Andy Priaulx to perform a fast lap in an M4 at the UK's Brands Hatch circuit. The accompanying video doesn't do much to show off the app in action. Rather, it give us a stylized look at the metrics as Priaulx hustles BMW's hottest 4 Series coupe around the circuit.