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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

BMW plans range-topping M760i

The rumors have come from several different places throughout the year and they all point to the same thing: we can expect a BMW M760i in 2016 to sit at the top of the 7 Series range. One of the latest scraps of evidence comes from a forum member at Bimmerpost last month who wrote that an M760i would arrive for model year 2017, and it would be the only regular-wheelbase version with a 12-cylinder engine even if a 760i model joins the lineup. The long-wheelbase 760Li, however, would also get a 12-cylinder motor. This week, BMW Blog published what it says is an accidentally leaked image from the German BMW configurator (pictured) that shows an M760i badge. The actual model doesn't appear, but the configurator places the badge over the 7 Series model you choose to configure. This will be the second 7 series to wear an M badge, and whenever we see it, we're told it will get the M Sport Package and Ferric Grey accents. The first M-badged 7 Series was a limited edition for the Middle East sold two years ago. Both the M760Li and 760Li are tipped to use the 6.6-liter V12 found in the Rolls-Royce Ghost and Wraith - that engine being an evolution of the V12 that powered the last-generation 760Li - but their outputs will vary. The long-wheelbase 7 is expected to get 600 horsepower. The M760i is said to get 624 hp, matching the output of the Wraith, and maybe some handling refinements to make it a proper competitor for counterparts from Mercedes-AMG, Audi, and Jaguar. On top of all that there will still be an Alpina B7, rumored to have 600 horses of its own. Introduction of the range could take place at the 2016 Geneva Motor Show. Related Video: X The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: BMW Blog, BimmerpostImage Credit: BMW Blog Rumormill BMW Luxury Performance Sedan m performance bmw 760li bmw m760i bmw 760i

2015 BMW 228i xDrive

Has BMW lost its edge? The answer to that depends on what vehicle you're discussing. The company's products, while still quick and agile, are softer and more forgiving than they've ever been. And while this change may be worrying if we're talking about an M3 or an M5, is it necessarily a bad thing for more mainstream models? That's our question after a week behind the wheel of the BMW 228i xDrive, a vehicle that succeeds the beloved, driver-focused BMW 1 Series. In some ways this new car is a let-down, but in many other areas the new 2 Series is just plain better. The latter is particularly true if we're talking about the new sheet metal. While the 1 Series was a great source of compact, rear-drive entertainment, it wasn't a pretty car. The new 2 still isn't a stunner, but it benefits from BMW's latest design language. It looks wider and more muscular than the squat 1 Series, although certain elements, like the daylight opening and rear taillights, look like they were plucked right from the old car. Overall, BMW has crafted a more premium aesthetic for the exterior of its entry-level coupe. A weak spot for the 1er, the 2 Series cabin sports a similarly upscale redo. Like the last-gen car, the top of the dash is home to a master display for the iDrive system (a neutered, non-navigation version on our test car), while the lower half of the center stack is dedicated to analog controls for the HVAC and audio. The dash layout is similar to the 1 Series, but the execution feels more upscale. The trim around the radio and climate controls includes aluminum and gloss accents. The passenger side dash and center console ditch soft-touch plastic for authentic materials – our car uses real brushed aluminum, although piano black and wood are also available. As with all recent BMWs, the combination of the automatic gear lever, the knob and buttons of the iDrive system, and the toggle switch for the Driving Dynamics Control system mean there's a lot of clutter where the driver's right hand falls. What hasn't changed with the 2 Series is the excellent relationship between the driver and the primary controls. Our test car wears the Sport Line package, which does without BMW's obnoxious, too-large-diameter M Sport steering wheel. Instead, there's a thick-rimmed wheel with textured leather and red contrast stitching. It feels more natural than the oversized M wheel, while this car's large paddle shifters have a solid, well-damped action.