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Tesla only 8th greenest automaker, BMW is best, says Newsweek
Sat, Jun 13 2015We imagine some readers will be surprised by this. Newsweek has just put out its rankings for the top "green" companies in the world, and while Tesla Motors chief Elon Musk can crow about how green his electric vehicles are, the company as a whole apparently falls behind some traditional automakers. Quite a few of them, actually. In Newsweek's Global 500 list of the greenest 500 largest publicly-traded companies in the world, BMW ranked best among automakers at Number 26. Not surprisingly, Toyota was close behind at 35, while Nissan came in at 152. What's a little more puzzling is that Tesla fell behind Ford (178), and General Motors (289). That's a lot of pickups versus a few Model S EVs. Go figure. Then came Hyundai (306) and Honda (316), which are a little more palatable. Tesla? It came in at 431. Newsweek's measurement standards include eight categories that include a lot of verbiage and involve things like energy productivity (which is defined as revenue in US dollars divided by total energy consumption), greenhouse-gas emissions productivity (revenue divided by GHG emissions), water usage, waste levels and something called "green revenue" (revenue derived from products that "contribute positively" to the environment). Newsweek says that its results are reproducable by a third party. Take a look at the list here and find the details on how the numbers are compiled here. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Newsweek via Torque News Green BMW Tesla
Daimler, BMW, Audi consortium nabs Nokia maps for $2.72B
Wed, Jul 22 2015A consortium of German automakers made up of Daimler, BMW, and Audi has reportedly banded together to buy Nokia's Here mapping division for the equivalent of about $2.7 billion. The particulars of the deal aren't yet official but could be announced at the end of July. Reuters claims that this info comes from anonymous insiders speaking to Manager Magazin in Germany. It might be too soon, however, to declare a buyer. Reuters also spoke to two other insiders, and they said that no deal has been completed yet. None of the firms involved has officially spoken about the negotiations. Some of the other bidders for the division have reportedly bowed out. Here is a high-definition digital mapping company that controls about 70 percent of the auto market. The company has a fleet of vehicles with cameras and LIDAR (pictured above) to generate all of the necessary information. It also partners with trucking companies to use their GPS data. Nokia started looking for potential buyers for Here earlier this year. Tech giants that reportedly included Uber and Apple were rumored to be interested, while German automakers also teamed up to submit a joint bid in part to protect their access to the maps. On paper, Here is only valued at around $785 million, but a sale in the billions now seems assured. Related Video: News Source: ReutersImage Credit: Nokia Here Earnings/Financials Audi BMW Technology here nokia here
BMW introducing i8 to US with Hello Future Olympics ad
Fri, Feb 7 2014It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.
