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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

Intel-Mobileye tech in 2M BMWs, VWs, Nissans will crowdsource maps for autonomy

Intel Chief Executive Brian Krzanich said on Monday 2 million vehicles from BMW, Nissan and Volkswagen would use its unit Mobileye's technology to crowdsource data for building maps that enable autonomous driving. The world's largest chipmaker bought Israeli firm Mobileye last year to compete with peers such as Qualcomm and Nvidia Corp and tap the fast-growing market of driverless cars, filled with a complex tangle of alliances. (VW, for example, is also working with Nvidia.) Krzanich was the keynote speaker at the Consumer Electronics Show. He said data from Mobileye's Road Experience Management software would gather data to build and update scalable high-definition maps. He also announced that Intel would be working with Ferrari on AI drones to cover Ferrari Challenge North America Series racing. The drones would provide video of the races, but ultimately they would provide drivers with data — video that would let them see their racing performance from overhead, but also telemetry information about, say, how they enter and exit a turn. Intel will also tie up with SAIC Motor Corp, which will use Mobileye technology to develop Level 3, 4 and 5 autonomous cars in China, the chipmaker said. Krzanich also said Intel had not received any information of customer data being compromised so far after the company confirmed last week that security issues reported by researchers in its widely used microprocessors could allow hackers to steal sensitive information from computers, phones and other devices. Security researchers had disclosed two security flaws exposing vulnerability of nearly every modern computing device containing chips from Intel, Advanced Micro Devices and ARM Holdings. Reporting by Philip GeorgeRelated Video: Image Credit: Intel Auto News Green CES BMW Ferrari Nissan Volkswagen Technology Autonomous Vehicles CES 2018 nvidia intel mobileye

2016 BMW M4 GTS: More power, less weight, ready for the track

BMW calls its new M4 GTS the "most agile, radical, and powerful M4 ever." It's got 493 horsepower, a slick new water injection system, a three-way adjustable coilover suspension, and a weight reduction of roughly 200 pounds compared to a stock M4. Only 700 will be built, with 300 allocated for the United States. And did we mention it looks absolutely killer? Let's talk about that water injection system for a moment, because it's the first time this technology is being used on [an intercooled - Ed.] production road car. Basically, water absorbs heat from surrounding air, so a fine mist is sprayed into the intake manifold where it evaporates, lowering the temperature of the intake air. BMW says this reduces final compression temperature, allowing the turbochargers to operate with increased boost pressure and better spark timing. The end result is increased output – 493 horsepower and 442 pound-feet of torque from the same twin-turbo, 3.0-liter straight-six as the standard M4. That's an increase of 68 hp and 36 lb-ft. But the GTS isn't just about increased power. In fact, the bigger story is its weight reduction. BMW incorporated the use of aluminum and carbon fiber throughout the M4's construction, and DIN curb weight is listed as 3,329 pounds. It's unclear if that's the exact US measurement, and BMW couldn't comment on that as of this writing, but compared to our 3,530-pound stock M4, that represents some 200 fewer pounds of heft. Carbon fiber reinforced plastic (CFRP) is used in the hood, making that part some 25 percent lighter than the stock piece. CFRP is also used for the driveshaft, making it 40-percent lighter than the standard setup. Even inside the car, the new center console is 30-percent lighter than what you'd find in a normal M4. The rear seats are gone, and we're sorry to say that the cool racing buckets pictured here won't be available in the US. Making this thing super capable at the track is a three-way M coilover suspension, combined with upgraded carbon ceramic brakes, set behind staggered wheels and tires. Up front, the GTS rides on 19-inch rollers wrapped in 265/35-series Michelin Pilot Sport Cup 2 tires, and out back, 20-inch wheels are fitted inside 285/30-series rubber. The only transmission available is the seven-speed, M DCT dual-clutch unit, and when all is said in done, BMW says the M4 GTS will run the infamous Nurburgring Nordschleife in 7 minutes and 28 seconds. Another cool feature: organic LED technology.