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BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.

BMW preparing 'optimized driveline' for i3, provides more range

Autocar reports that BMW is preparing upgrades for the all-electric i3 that will greatly extend its range. Company sources called it an "optimized driveline," powered by a new, 22-kilowatt-hour lithium-ion battery. That's the same capacity as the battery in the current hatchback but it will have a higher density. Combined with improved electronics and new software for battery cooling and the electric motor, Autocar's unnamed BMW source said the new internals will be good for "well over 124 miles in real-world use." The Environmental Protection Agency rates the present i3 as having 81 miles of range, meaning this tweaked version would be a 50-percent improvement if that range number applies to the US market (it's likely the more lenient European number, since Autocar is a UK publication). BMW said the update takes advantage of gains in battery efficiency over the past two years. The i3 with the range extending engine would also get the update, and current owners will reportedly (and surprisingly) be able to purchase the revised powertrain for retrofitting. The Autocar report appears to back up a recent article in German newspaper Die Zeit in which BMW CEO Harald Kruger said the the i3 will get more range next year, and "Another technology leap is going to come in three or four years." The i3 was designed for to make these kinds of upgrades easy to manage. We wait to find out when it will be available, whether it will increase the price of a new car, and how much it will cost current owners to retrofit. Featured Gallery BMW i3 Shadow Sport Edition: LA 2015 News Source: Autocar via World Car FansImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Hatchback Electric Luxury range anxiety bmw i3 rex

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.