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BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

BMW chooses Tesla's Supercharger network for its future EVs

BMW, following the lead of many other automakers, has confirmed this week that it will adopt the North American Charging Standard (NACS), delivering EV drivers in the U.S. and Canada access to Tesla’s Supercharger network. The move goes a step further in cementing NACS as the universal system of choice. The conversion to Tesla plugs will begin formally in 2025 for BMW, as well as its Mini and Rolls-Royce brands in the U.S. market. Those marques now use the Combined Charging System (CCS) for EV charging. “It is our top priority to ensure that our drivers have easy access to reliable, fast charging," said Sebastian Mackensen, President & CEO, BMW of North America. NACS, which began as began as TeslaÂ’s proprietary charging connection, rapidly has become the new standard in its native land after Ford announced it would adopt it this past summer. This was quickly followed by General Motors. Since then, brands including Rivian, Mercedes-Benz, Volvo, Nissan, Polestar, and Jaguar have climbed d on board NACS. Earlier this month, the Hyundai Motor Group announced it would also provide customers with the NACS connector across its namesake, Kia, and Genesis marques. BMW says it will work across its three marques in the coming months to ensure a smooth transition to TeslaÂ’s charging network by early 2025, and owners will be able to pay for charging using their respective vehicle brandÂ’s own app. Related Video: How to charge a non-Tesla on a Supercharger

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.