2008 M3 Convertible, Immaculate Condition, Loaded With Options! on 2040-cars

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See the BMW 3 Series morph through history in this animation

The BMW 3 Series is now over 40 years old, and the folks over at Donut Media have put together a very cool animation to commemorate its four decades on the road. The minute-and-a-half-long video shows some of the highlights of the 3er's career, with the side view morphing from the super-basic 1975 E21 316 to the Group 5 racecar based on the same chassis, and up to the current F80-body M3 in Austin Yellow, with stops along the way highlighting different body styles from each of the car's six generations. The color names are at least as interesting as the little info callouts scattered around the video, and the sound bites of racing commentary are a definite treat, so be sure to have your speakers on. Another plus is that you can halt the video between morphing and create some very weird looking BMWs. As a bonus, the creators offer posters of the iconic German cars. It's another clip in a series from Donut Media that brought us an earlier 911 evolution video, so be sure to watch that one as well for a quick automotive history recap. Donut Media is also asking for suggestions on what to morph next. You can leave your ideas in the YouTube comments. Related Video: News Source: Donut MediaImage Credit: Donut Media Auto News BMW Automotive History Racing Vehicles Classics Videos

BMW i gets in on ridesharing with Scoop investment

The ridesharing investments are starting to roll in quickly now, and BMW i Ventures is the latest to drop some cash to get in on the trend. The automaker's venture-capital arm put an undisclosed amount of money into Scoop, a ridesharing platform based in California and operating in the Bay Area. BMW i's investment in Scoop Technologies is part of a $5.1 million seed round that included several other firms. It follows news that VW put $300 million into a service called GETT and that Toyota has partnered with Uber for ridesharing and leasing. There's also GM's $500 million investment in Lyft and its own car-sharing service, Maven. Automakers may soon run out of startups to pump money into. Oh, and don't forget about Apple's billion-dollar investment in Didi Chuxing, the Chinese Uber. Scoop's app is designed to let commuters find each other and drive together to reduce traffic, something the Bay Area and California in general can benefit from; then there's the added bonus that packing more people into a car unlocks access to the carpool lane. Scoop also partners with employers, like Cisco, to help people that are all going to the same place get to and from work. Employers can subsidize the cost of the rides as a perk and to encourage the app's use. And because plans can change, there's a ride-home guarantee that will reimburse you for costs getting home if you find yourself stranded. The service launched in 2015 in Pleasanton, CA, and is still in a limited rollout that includes San Francisco, Palo Alto, Sunnyvale, and North San Jose. It's not clear how or if BMW i will integrate the tech into its vehicles. This could just be an investment to get a foothold into a young ridesharing company, or it could be a sign that BMW wants to build the app's functionality into i cars. Related Video:

BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.