2006 Bmw M3 Convertible Competition Package! 6 Speed.. Csl Wheels!!!! on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Mini JCW Paceman vs. BMW M135i in family faceoff

Over the last year, we've had the chance to drive two of the most exciting hatchbacks in the BMW family - the BMW M135i and the Mini Paceman John Cooper Works - but Autocar has managed to get the two corporate cousins together for a head-to-head comparison. Just like our initial impressions of the Paceman JCW, Autocar has little to complain about this new 215-horsepower hatchback... until it begins to factor in the faster, better-mannered and similarly priced M135i.
Despite laying down an extra 100 hp and delivering a 0-60 time that is almost two seconds quicker, the M135i carries the same price tag of 29,535 pounds in the UK; US pricing for the Paceman starts at $36,200, while it still isn't even clear if the US will be getting the M135i. Even more surprising is the fact that the Paceman falls short of the M135i in regards to rear seat and cargo volume, and just barely squeaks out a win in the fuel economy department. Scroll down to watch the BMW versus Mini hot hatch battle.

BMW reminds us what made the original M3 so great

Just because many are slavering for the global debut of the 2016 BMW M2 at the Detroit Motor Show doesn't mean BMW will let us forget the coupe that gave the letter "M" its global moxie: the M3. The Roundel has posted the first in a five-part series devoted to that seminal M, the 1987-1991 E30. Built as a homologation requirement for the race car BMW needed to beat Mercedes 190E 2.3/16V in the German Touring Car Championship, it was 1.5 times more expensive than the 325i of the time and company sales heads had doubts about being able to sell all 5,000 of them. As we know, that story had a happy ending. The first models came with a 2.3-liter four-cylinder with 195 horsepower, a chopped and tuned combination of the four-cylinder M10 block first used in 1962 and in Formula 1, with a cylinder head from the six-cylinder M88 that did duty in the M1. By the time the M3 Sport Evolution models marked the end of the first-gen production run, displacement had risen to 2.5 literz and output to 238 hp, but more important than those numbers were the phenomenal handling and relentless race victories. You should definitely check out the video above for BMW's peek into the backstory of the fourth M car after the M1, M535i, M635 CSi, and M5, and arguably most important. But if your M-centric tastebuds prefer a more modern take on the German brand's most driver-friendly vehicles, take a look at the videos below. Related Video: