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BMW NA president says i3 beats Tesla EVs thanks to lighter all-around footprint

Those waiting for a full-out brawl between Tesla Motors head Elon Musk and BMW North America chief Ludwig Willisch will have to wait a bit. For the bloodthirsty, there are signs of some healthy competition and a little bit of green-car sniping between the two automakers. Willisch, speaking at the Detroit Auto Show earlier this month and responding to questions about Tesla, noted (without mentioning that company by name) that the production process of the German automaker's i3 plug-in was "greener" than any other. According to Business Insider, Willisch highlighted the fully recyclable materials used to construct the i3 as well as the hydropower used at the carbon fiber plant in Moses Lake, WA. Willisch also noted that the Tesla Model S is "very heavy on the braking. Our car feels just like a normal car. That's a big difference when it comes to driving," Automotive News said in a separate report. The latter model weighs about a third less than the Tesla, though it also has an EV range about a third as big. The BMW executive did allow that the Tesla did make a good proverbial "snowplow," not for its driving characteristics but for its ability to get more people conformable with electric vehicle technology. Musk was asked about the i3 in an August conference call and laughed before noting that the i3 had "room to improve." No word on whether Musk and Willisch will be sending each other Valentine's Day cards next month.

BMW to launch loaner program to avoid range anxiety on i models

BMW is looking to stave off electric vehicle range anxiety with a new program that offers buyers a free gasoline loaner with every i3 purchase. Ward's Auto reports BMW is confident that the EV will give buyers the kind of transportation they need for 90 percent of their trips. The loaners, meanwhile, will be available for those few occasions when drivers need to cover more ground than the machine's batteries will allow. The i3 gets around with help from a 180-horsepower electric motor paired with a lithium-ion battery pack.
The combo is good for trips of between 80 and 100 miles depending on driving habits and weather conditions, though BMW also plans to offer a model with a small two-cylinder range-extending gasoline engine as well. That option will likely set you back an additional $4,000. When the machine bows in 2014, it will likely come with a charge time of four to six hours when suckling from a 220-volt outlet.
As far as the conventionally powered loaner car goes, the cost of the program is included in the i3's purchase price, though BMW has yet to figure out how many free loans will be offered, or what happens after that threshold is reached.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.