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Trump turns his unpredictable ire towards German carmakers

President-elect Donald Trump likes to be unpredictable. During the election, he used the phrase in reference to foreign policy and dealing with terrorism. But he's using the same tactic with the automotive industry, making broad statements that send manufacturers into emergency-response mode. The latest salvo comes from an interview with Germany's Bild, where Trump threatened a 35-percent import tax on German manufacturers. ( Reuters covers the highlights in English here.) "If you want to build cars in the world, then I wish you all the best. You can build cars for the United States, but for every car that comes to the USA, you will pay 35 percent tax," Trump said. Trump's comments seem to be directed at manufacturing in Mexico, although it's unclear if the comments refer to any import from a German automaker or just those from south of the border. BMW is building a $1-billion plant in San Luis Potosi, Mexico, where it plans to assemble the 3 Series. Mercedes-Benz is joining up with Nissan to build a new facility in Aguascalientes near the Japanese company's existing factory. And Volkswagen recently expanded its massive footprint in Puebla to build the new Tiguan as well as a separate factory for the Audi Q5. Reuters states that Trump thinks there's not enough reciprocity between Germany and the United States, as Germans don't buy Chevrolets at the rate American buy Mercedes-Benz Vehicles. At present, only the Corvette and Camaro are sold in Germany. The German subsidiary of Chevrolet parent General Motors, Opel, is the fifth-ranked automaker in the European Union, ahead of FCA but trailing Ford, VW, and both French auto companies. In response to Trump, Germany's deputy chancellor (Chancellor Angela Merkel is shown above) and minister for the economy, Sigmar Gabriel, did not mince words. As reported by The Guardian, Gabriel said "The US car industry would have a bad awakening if all the supply parts that aren't being built in the US were to suddenly come with a 35% tariff. I believe it would make the US car industry weaker, worse and above all more expensive." Asked what it would take for Germans to buy more American vehicles, he said "Build better cars." Gabiel also noted that BMW's largest plant is already in the US. The Spartanburg, SC plant exports about 65 percent of its 400,000-unit annual production to foreign markets and directly employs 8,000 workers according to BMW.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i8: Jaw-dropping style and green performance, but why?

Why is there a BMW i8? Given the relative simplicity, affordability, practicality and energy efficiency of BMW's i3 sedan – available as a $42,000 all-electric or $46,000 extended-range EV – why design, engineer and build the much more complex and expensive ($137,450) but much less practical, exotic plug-in hybrid i8 2+2 sports car? Are i8 sales really worth BMW's huge investment of engineering effort and dollars? In 2015, BMW sold 2,265 i8s in the US, or about 189 a month. That compares to 11,024 (919 a month) for BMW's own i3, an estimated 27,840 (2,320 a month) for Tesla's battery-only EV Model S sedan and 1,024 (85 a month) for Cadillac's handsome, more practical and less expensive (but ridiculously overpriced and dismal-selling) ELR extended-range-EV luxury coupe. Are such sales really worth BMW's huge investment of engineering effort and dollars? The i8's lightweight Carbon Fiber Reinforced Plastic (CFRP) "Life Module" passenger cell rides on an aluminum "Drive Module" chassis that houses its complex propulsion system – a 228-horsepower, 1.5-liter turbocharged gas 3-cylinder (half of BMW's 3.0-liter twin-turbo straight six) driving its rear wheels through a six-speed automatic and a 129-hp electric motor twisting its front wheels through a "two-stage" automatic – and a 5-kWh lithium-ion battery. Its drag coefficient (Cd) is an aero-slick 0.26, and BMW says it can run on battery energy alone for up to 22 miles. Its total system output is a healthy 337 horses, and its EPA economy is 76 miles per gallon equivalent in gas-electric mode, but just 28 mpg when it's gas-only. A Driver Experience Control and an eDrive button offer EV and Comfort modes, plus Eco Pro (12 percent more range) and Eco Pro+ (12 more). So what is this gorgeous plug-in hybrid sports car like to drive and live with? I missed its press launch so have been hoping for some quality time with one ever since. Production has been limited, and US press cars are few, but BMW said I would eventually get my chance. It finally happened. If the unlovely i3 is a green technology revelation, this supermodel-sexy i8 is a green styling and performance revolution. If the i3 is the practical soccer mom of battery BMWs, the i8 might be the ultimate Teutonic trophy wife. But really, why do it? For starters, just look at it. Some might see a new, high-tech take on the Giugiaro-designed BMW M1 mid-engine sports car. Just 453 of those were built from 1979 to 1981.